Job Description

About tonies:

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tonies is a fast-growing global children's audio entertainment brand, transforming how kids experience stories, music and learning. As we enter a new growth phase in Australia & New Zealand, we're in true start-up mode locally – entrepreneurial, hands-on and fast-moving – backed by a proven global business and world-class licensed partners.

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We're looking for an Ecommerce & Marketing Coordinator, ANZ

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to support the day-to-day running of our D2C website, Amazon presence and digital marketing activity – helping turn brand and portfolio strategy into a seamless, engaging online experience for families across Australia and New Zealand.

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You as part of tonies:

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Reporting to the Senior Ecommerce Manager, ANZ and working closely with the Portfolio, Sales and Marketing teams, the local Distributor and global Ecommerce and Content teams, you will support the execution of the tonies online presence across our Shopify websites, Amazon store and the Mytonies app.

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This is a hands-on, execution-focused role – part digital coordinator, part marketing all-rounder, part project manager – ideal for someone who enjoys variety, thrives on detail, and wants to build a broad ecommerce and marketing skill set in a lean, fast-moving start-up environment.

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Your tasks and responsibilities will include:

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- Ecommerce & Digital Channels Manage Shopify, Amazon ANZ, and Mytonies app content, ensuring accurate listings, pricing, inventory, and global HQ alignment. Execute site updates, product launches, and seasonal merchandising. Monitor channel performance and Escalate technical issues or optimization opportunities.
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- Marketing & Campaign Coordination Execute digital campaigns (EDM, social, PPC) and seasonal activations with internal teams and external agencies. Support influencer marketing, content creation, basic SEO optimization, and live brand events.




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- Reporting & Analytics Track and report on sales, traffic, conversion, and earned media using GA4, Looker Studio, and native dashboards. Perform market and competitor pricing analysis to inform commercial decisions.
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- Customer Experience & Process Utilize customer feedback to improve site UX and internal processes. Maintain strict brand standards across all media assets and product pages.
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- Cross-Functional Collaboration Coordinate workflows between Ecommerce, Marketing, Sales, global HQ, and external partners. Provide project support to the Senior Ecommerce Manager within a dynamic, test-and-learn environment.
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What we are looking for:

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- Must-Haves 3+ years' experience in an ecommerce, digital marketing or online sales role, ideally within toy, consumer electronics, kids' or other consumer products industries. Hands-on experience with ecommerce platforms (e.g. Shopify) and online marketplaces (e.g. Amazon), including product listings, content and merchandising. Working knowledge of digital marketing channels – email/EDM, social media, SEO and paid search – and the platforms that support them (e.g. Braze, Meta, Google Ads). Comfortable working with analytics and reporting tools such as GA4 or Looker Studio to track performance and surface easy, actionable insights. Excellent organisational and project coordination skills, with the ability to manage multiple tasks, campaigns and deadlines at once. Strong attention to detail,



particularly around content accuracy, pricing and brand consistency. A proactive, hands-on attitude and enjoyment of working in a lean, dynamic environment where you're happy to flex across tasks to get great outcomes.
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- Nice-to-Haves Experience in the toy, licensed entertainment, kids' media or consumer electronics industry. Familiarity with CRM/email marketing platforms (e.g. Braze, SFMC) and basic content/HTML editing. Interest in retail media and marketplace advertising (e.g. Amazon Ads). Familiarity with agile and modern project management approaches (e.g. Scrum, OKRs).
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Why tonies?

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- Global Teamwork: We collaborate across departmental and country borders on our vision to bring the Toniebox into every child's room in the world.
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- Come as you are: This applies not only to the dress code but also to everything else. Because only where you truly feel comfortable can you give your best.
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- Language Learning & Relaxation: Improve your communication skills with the language learning app Babbel and find relaxation through our access to the meditation app Calm.
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- Holiday package: Enjoy 20 days of annual leave (based on a 5-day week) plus additional days off on Christmas Eve, New Year's Eve, and "Rosenmontag" (Carnival).
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- tonies discount: Shop with discounts in our tonies online shop.
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- Corporate Benefits: Access further employee discounts through our Corporate Benefits portal.
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At tonies, inclusion and diversity are part of our core principles. We celebrate the diverse talents, backgrounds, beliefs, and gender identities that come together under our roof. Every face is welcome, and we support everyone through all stages of their development with us.

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We look forward to receiving your application!

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Mark Duggan
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📌 Ecommerce & Marketing Coordinator ANZ (all genders) (New South Wales)
🏢 tonies
📍 New South Wales