Social Media Manager

Are you obsessed with social, passionate about fashion and just as excited to create the content as you are to build the strategy behind it?

We're partnering with one of Australia's leading youth-focused fashion retailers to find an exceptional Social Media Manager to lead its social function through an exciting period of growth.

This is an opportunity for someone who wants the best of both worlds — strategy and leadership, without stepping away from the creative.
The Opportunity You'll lead social across all major platforms, managing a talented Social & Influencer team while remaining genuinely hands-on across content, editing and weekly campaign shoots.

Working closely with senior leadership, you'll combine creative instinct with an analytical mindset to drive engagement, conversion and growth - with an exciting global focus across Australia, the US, UK and New Zealand, alongside emerging opportunities including TikTok Shop and live shopping.

What You'll Be Doing
This is not a role where you'll step away from the day-to-day of social. You'll set the direction and lead the team, but you'll also be right there alongside them bringing it to life.

- Own the social strategy while remaining genuinely hands-on across every major social channel.
- Create, film and edit content yourself - whether that's jumping behind the camera, creating TikToks, capturing content on the fly or briefing external creatives.
- Lead the day-to-day social output across TikTok, Instagram, YouTube and Facebook, ensuring content feels fresh, relevant and ahead of the customer.
- Lead and develop a team across social and influencer, setting the standard for what great looks like.
- Play an active role in weekly campaign shoots, from creative thinking and planning through to execution on the day.




- Bring a strong analytical and commercial lens to social — owning reporting, digging into engagement, follower growth, traffic and conversion, and using the data to continually evolve strategy.
- Understand not just what content performs, but why, and turn those insights into smarter creative decisions.
- Work closely with senior leadership, confidently presenting ideas, performance and recommendations.
- Keep the brand ahead of what's next across social — from emerging platforms and formats to TikTok Shop, live shopping and new ways of building community and conversion.
- Be comfortable operating in a genuinely fast-moving environment where priorities can change quickly and everyone gets stuck in.

What You'll Bring

- Strong experience owning social within a fashion, lifestyle or highly social-first consumer brand.
- Previous experience leading and developing a team, while still loving the hands-on side of social yourself.
- A genuine passion for content creation - you're not someone who wants to simply brief the work and step away.
- An instinctive understanding of youth culture, fashion, trends and what makes people stop scrolling.
- Strong capability across TikTok, Instagram, YouTube and Facebook, with genuine curiosity around what's coming next.
- A highly analytical mindset — comfortable getting into the numbers, interrogating performance and translating data into creative and commercial action.




- Confidence operating with senior stakeholders and presenting your thinking clearly.
- Exposure to influencer marketing and an understanding of how creators can build both brand and commercial outcomes.
- The ability to balance creative instinct with commercial thinking.
- Energy, resilience and adaptability - you'll thrive somewhere rapid-paced where plans can evolve quickly.
- Most importantly, you'll be someone who wants to lead from the front. You're ambitious enough to shape the strategy, but still passionate enough about social to pick up the camera and make it happen.

Why You'll Love It

- Own and shape the social direction for one of Australia's leading youth-focused retailers.
- Lead a talented team while staying creatively hands-on — this isn't a role removed from the action.
- Work closely with senior leadership and have genuine visibility and influence.
- Think globally, supporting continued growth across Australia, the US, UK and New Zealand.
- Get amongst weekly campaign shoots across Brisbane, the Gold Coast, Sunshine Coast and beyond.
- Shape what's next — from TikTok Shop and live shopping to emerging channels and new ways of connecting with customers.
- Join a business where the right person will be trusted to bring fresh thinking, creative vision and recent ideas to the table.

If you're looking for a Social Media Manager opportunity where you can set the strategy, lead an incredible team, get deep into the data AND still be right there creating the content, we'd absolutely love to hear from you.
Additional information

- Own global social strategy + stay hands-on with content
- Lead the Social & Influencer team
- Drive growth through creativity, data & global expansion

📌 Social Media Manager (Brisbane)
🏢 Jivaro
📍 Brisbane