About us:
Snackbrands Australia is part of Intersnack Group, a private German snack food company founded in 1968. Although internationally owned we are still very much a local company Creating Happy Snacking Moments for everyone!

Here at Snack Brands Australia, we proudly make some of Australia’s favourite snacks including Kettle, CC’s, Thins, Cheezels, The Natural Chip Company and Nice & Natural. Across our three sites, we make over 200 million packets of chips a year - that's a lot of enjoyment and fun we bring to snackers every day! We encourage a culture that is exciting, challenging and we strive for innovation in everything we do. Our aim is for our people to share in our success, enjoy our products and reap the benefits of their hard work within a supportive environment where work life balance is encouraged!

About the role:

We’re looking for a strategic and commercially minded Senior Brand Manager to lead the growth of Nice & Natural across ANZ.

Nice & Natural is at an exciting point of its journey. This is an opportunity to shape the future of the brand across Australia and New Zealand, building strategic direction from current consumer trends and crafting 3 year plans to deliver sustained growth through innovation, packaging, comms and strong, collaborative cross functional relationships.

Reporting to the Head of Better for You in NZ, you’ll work closely with senior stakeholders across ANZ, identify opportunities for growth and turn big ideas into action.

What you’ll be doing:

•Own and drive the ANZ brand strategy for Nice & Natural.
•Shape the future of the brand through consumer insights, trends, innovation and strategic thinking.
•Lead the development of the brand’s 2027, 2028 and longer term innovation pipeline.
•Identify opportunities to strengthen the portfolio across areas such as protein, health and functional products.




•Partner with Product Development, Packaging, Category, Sales and other functions to bring innovation to life.
•Lead major innovation and packaging projects, including future launches already in development.
•Use consumer, category and market data to identify opportunities and solve business challenges.
•Translate strategic thinking into clear, commercially relevant plans that can be executed across ANZ.
•Work closely with the broader marketing team across Australia and New Zealand to understand BFY consumer trends and build and influence brand agendas.
•Mentor and collaborate with the broader Marketing team to build team capability and high-performing brands.

About you:

•You’ll be an experienced marketer who enjoys being close to the consumer and thinking beyond traditional brand marketing.
•7–10+ years’ marketing experience, ideally within FMCG, health, wellness, functional foods, protein, dairy, cereals or a related category.
•Strong experience in brand strategy and innovation, with examples of successfully bringing new products or initiatives to market.
•A genuine understanding of consumer trends and the ability to turn insights into commercial opportunities.
•Strong commercial acumen and the ability to think strategically while still getting things done.
•Confidence working autonomously and influencing across multiple functions and markets.
•Excellent stakeholder management and communication skills, with the ability to translate complex strategy into clear plans.
•Experience working with market and consumer data such as Circana or equivalent scan data.

What can you expect in return:
A supportive working workplace (with plenty of snacks on hand!) where you'll feel engaged and valued, career growth, Birthday Leave, Access to discounts on Retailers, onsite parking and a focus on health and wellness (like Wellbeing Days!) to make your workplace more enjoyable!

📌 Senior Brand Manager (Norwest)
🏢 Snackbrands Australia
📍 Norwest