*Accepting Melbourne AND Sydney based applicants.
*
About Bastion
Bastion is an independent agency that exists to put brands, organisations and people in a position of strength.
Our integrated model sees brand, digital, social, influencer, experiential and research experts sitting side by side, working together on major brands to solve their marketing challenges.
At Bastion Experience we create strategic partnerships and brand experiences that people want to talk about, creating work that surprises and delights.
Role Overview
The General Manager of Experience is responsible for running the day-to-day performance of Bastion Experience ensuring the business operates effectively, commercially, and consistently.
This role owns the BAU engine of the business - people, clients, product, delivery and performance - proactively identifying and solving issues, strengthening client outcomes and driving sustainable growth, across experiential, sponsorship, partnerships and live brand platforms.
Reporting to and working closely with the Managing Director - Experience, the General Manager of Experience enables the Managing Director to focus on broader growth agenda, market positioning and expansion.
This is a senior, hands‐on leadership role requiring equal strength across operations, commercial outcomes, client leadership and new business, including solving client challenges, driving creativity to be innovative and leaders in our delivery.
You are a key contributor to the national Experience team and a visible ambassador for Bastion in market.
Business Leadership & Growth
Drive growth through a combination of new business and expansion of existing clients
Drive growth across Bastion Experience through a combination of new business development and expansion of existing client partnerships, aligned to the business's strategic priorities,across sport, major events, government, tourism, infrastructure, precincts and brand partnerships across a variety of industry sectors
Build Bastion Experience's reputation as a leadingnationalexperiential and partnerships agency through visibility, relationships and excellence in delivery
Contribute to the national growth agenda alongside the Managing Director
Collaborate with Bastion practice areas to drive cross-agency integration and shared commercial success
Partner with the Head of Strategic Partnerships on overall agency pipeline development, forecasting and commercial planning.
Maintain solid forecasting discipline and pipeline visibility to support sustainable growth
Lead and support major pitches and commercial opportunities
Own and grow a portfolio of key clients, including senior stakeholder relationships
Act as strategic partner to clients,



not just delivery lead
Build and maintain senior‐level client relationships, positioning Bastion as a strategic partner, not just a delivery agency
Be the key contact across clients
Own and grow a strong client portfolio, ensuring consistent revenue growth, margin discipline and long‐term retention
Ensure strong revenue growth, margin discipline and long‐term client retention
Strategy, Experience & Innovation
Evolve Bastion Experience's product offering to remain competitive, integrated and market‐leading
Drive earlier ("upstream") involvement in client strategy and briefs
Strengthen integration with Bastion's broader capabilities (creative, PR, digital, social, influencer, research)
Build and optimise supplier and partner ecosystems to enhance delivery capability
Ensure all work is insight‐led, culturally relevant and commercially effective
Lead the development of world‐class experiential, sponsorship and partnership strategies that drive cultural relevance and commercial return
Translate major cultural and event‐led narratives (e.g. legacy, community, innovation, sustainability) into meaningful brand platforms and experiences
Ensure all work is insight‐led, creatively ambitious and clearly linked to client business outcomes
People and Culture
Build and lead high‐performance teams across markets, setting clear expectations and accountability standards
Foster a culture that ishard on the work and supportive of people, driving excellence without compromising collaboration
Lead effectivechange management, ensuring teams adapt to evolving client, market and business needs
Attract, develop and retain top talent, creating clear pathways for growth and progression
Product
Shape and evolve anintegrated creative and experience offering, working seamlessly across Bastion capabilities within the Experience team and where necessary the broader creative capabilities of the broader Bastion group
Co‐Drive strongerclient engagement, influencing strategy early and positioning Bastion Experience as a true partner
Build and optimisesupplier partnerships, ensuring best‐in‐class delivery through trusted partners
Continuously refine the product to stay ahead of cultural, technological and client shifts
Performance and Commercial Rigour
Drivecommercial rigor,



with a strong focus on margin management, pricing discipline and profitability
Leadnew business origination, maintaining a strong national pipeline and converting high‐value opportunities
Own and embed robustforecasting practices, ensuring visibility, accuracy and proactive decision‐making
Balance creative ambition with commercial outcomes to deliver sustainable growth
Operational Excellence
Oversee delivery of projects nationally, ensuring quality, efficiency and profitability
Ensure strong governance, risk management and financial control
Embed commercial discipline across all projects, with a focus on margin and delivery excellence
Contribute to continuous improvement of processes, tools and ways of working across the Experience practice
Improve ways of working, processes and cross‐team collaboration
Remove internal friction to enable teams to perform at their best
Success Profile (What Good Looks Like)
A well‐run, high‐performing business with strong commercial discipline
Growing and retained client portfolio with deeper strategic partnerships
A clear, differentiated and evolving Experience product
High‐performing, engaged teams
A strong and visible pipeline of new business opportunities
What You Bring
Min 12 years' experience across experiential marketing, sponsorship, partnerships, major events or brand platforms
Proven track record of winning and growing significant client accounts at a national level
Deep knowledge of sport, entertainment, culture and large‐scale event ecosystems
Commercially astute, with experience managing revenue targets, pricing and profitability
Confident senior communicator, comfortable presenting to C‐suite stakeholders
Entrepreneurial mindset with the ability to build momentum in a high‐growth environment
High emotional intelligence with a cooperative leadership style
MUST have full working rights in Australia
What we offer
Flexible work in a hybrid work environment
A supportive culture focused on collaboration and personal growth
A truly integrated agency network that includes research, data, insights, creative, digital, experiential, reputation management, content production, performance, earned media, etc.
The prospect to lead fully integrated campaigns that expand your experience in the marketing and communications landscape
Team Activities - a calendar of events that connects our team in creative and fun ways lead by our dedicated "Captains of Joy"
Ability to connect with senior leaders within the business via Bastion mentor program
*Accepting Melbourne AND Sydney based applicants.
*
#J-*****-Ljbffr

📌 General Manager - Experience (New South Wales)
🏢 Bastion
📍 New South Wales