ABOUT ILLUMINATE ADELAIDE
Illuminate Adelaide is a celebration of art, light, music, food, and technology, shining a light on Adelaide each July as South Australia's largest major winter event.
Welcoming people from all walks of life to experience a program of free and ticketed events by local, national and international artists and companies, Illuminate takes over the city's streets, laneways and buildings to encourage city-wide exploration of all that Adelaide has to offer; driving and expanding visitation and embedding creativity and technology onto Adelaide's streets in the cooler winter months.
The event is presented by Illuminate Adelaide Foundation Ltd, under the curation and leadership of its Creative Directors Rachael Azzopardi and Lee Cumberlidge.
JOB SUMMARY
The key purpose of this role is to support the Head of Marketing and Communications by providing input and managing deliverables of the marketing campaign to reach key departmental and organisational objectives.
You will manage and provide leadership for marketing coordinators to ensure all deadlines are met in line with key objectives.
This includes but is not limited to leading, planning and the execution of Illuminate Adelaide's owned digital and paid channels including event website content, social media, eComms, SEO, SEM, negotiated media bookings and development of content and communications schedules.
The role is responsible for the management and briefing of the content strategy, content creation (all mediums), user experience across all platforms and meeting ambitious KPls for campaign reporting.
You will oversee key marketing mix projects (such as event signage, merchandise orders and promotional activities), implementing partnership deliverables, and providing administrative support to the publicity team.
KEY WORKING RELATIONSHIPS
Reporting to the Head of Marketing and Communications, you will liaise with other event staff including Illuminate Adelaide Co-Founders and Creative Directors, Development, Programming and Production.
In addition, you will also work with external artistic companies, government bodies, sponsors, cultural institutions, suppliers and other key stakeholders.
A high level of communication with suppliers including agency, content creators and other key output suppliers will be required.
KEY RESPONSIBILITIES
Overall provide support to Head of Marketing and Communications where required to ensure all deliverables are met on time and to budget




Oversee and support in the execution of outputs related to the marketing campaign including but not limited to eComms, social media, traditional advertising, website, print, outdoor, promotions, activations and in-event signage and wayfinding
Management and execution of the content strategy including content creation, photography and videography campaigns, advertising and copywriting across all outputs
Coordinate media buys and outputs including briefing creative, internal approvals and asset supply to advertisers
Coordinate paid spend and campaigns via Illuminate Adelaide owned channels such as Facebook/Meta Business Manager, Google Adwords, and Tiktok/Spotify advertising suite
Liaise with designers, agency, media and other key suppliers with the view to maximize cost-efficient production and delivery of campaign materials on time and in line with Illuminate Adelaide's holistic vision
In consultation with Head of Marketing and Communications, deliver the eComms strategy including writing and sourcing content, building assets and managing database
Deliver organic social media strategy including community management, writing and sourcing content and managing our content calendar
Lead the curation and input of content on the Illuminate Adelaide website ensuring accurate and up to date information is available to the public at all times
Lead the delivery of signage / wayfinding planning with direction by management
Lead delivery and stock management of merchandise, staff credentials and uniforms as required
Support in content capture, editing and archiving of all marketing-related assets, including ensuring video and photography are captured and archived
Provide administrative support to the local and national publicity team, including media kit preparation, information sharing and assisting with media ticket requests
Other duties as reasonably directed that are consistent with the skills and experience commensurate with the responsibilities of this position
Work collaboratively with the team to develop and implement plans to broaden and deepen engagement with stakeholder groups including assisting with the management and delivery of events where required




Work collaboratively with the ticketing department to use data collation and insights to enhance the customer experience year-on-year
Support the relationship with ticketing providers working collaboratively and assist in managing complimentary ticketing request approvals where required
Coordinate planning and execution of cross promotional activations as directed by management
Assist in the implementation and management of systems and principles to conduct regular research and data analysis and ability to report on customer insights and profiles
Manage the analysis, tracking and reporting on the effectiveness of all elements of the event campaign using available technology and systems to obtain ROI tracking
Provide support and direction where required to partnerships team ensuring all stakeholder deliverables are met and reported on as contractually agreed
KEY SKILLSET
Excellent written and verbal communications
Demonstrated time management and attention to detail
Ability to create, meet and maintain deadlines
Ability to work autonomously and in a team setting
Knowledge and understanding of the arts and entertainment industry – local and national
Analytical, conceptual and problem-solving skills
Excellent office administration and computer literacy skills, including demonstrated experience in Microsoft Office
Experience with email marketing for purpose of brand awareness and eCommerce
Experience working with paid digital advertising platforms such as Facebook/Meta Business Manager, Google Adwords, Spotify advertising and Tiktok advertising
DESIRABLE
Marketing experience working within major events industry and tourism
Experience with website content curation and navigation using Umbraco suite, including analyzing traffic results via Google Analytics
Understanding of media buying fundamentals and creative briefs
Event specific outputs including, signage / wayfinding, print media and other key event specific collateral creation
High proficiency in managing organic and paid social media platforms, including Facebook, Instagram, LinkedIn, and TikTok
Experience with Tessitura ticketing systems and processes
Experience with email marketing for purpose of brand awareness using Wordfly and Campaign Monitor platforms
Experience with Adobe Creative suite for image and video editing (with particular focus on Adobe Premiere Pro and Adobe Photoshop)
Intermediate graphic design experience will be looked on favourably, particularly experience working in Adobe Illustrator and Adobe InDesign
ROLE TO COMMENCE NOVEMBER ****

📌 Marketing Manager (Adelaide)
🏢 Illuminate Adelaide
📍 Adelaide