Job Description
We're looking for a commercially minded Marketing Specialist to lead the end‐to‐end marketing execution for the Bushranger 4x4 Gear portfolio. This is a hands‐on role focused on delivering product marketing, digital performance, ecommerce optimisation, and customer engagement across multiple channels.
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Reporting to the General Manager – Kingsley Enterprises, and working closely with the broader ARB marketing team, you will play a key role in executing marketing strategy, supporting product launches, and driving growth across both Australian and international markets.
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This is an exciting opportunity for a digitally savvy marketer to take ownership of a brand's online presence, combining product marketing with deep capability across ecommerce, email and social media.
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What's on offer:
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Exposure to a global brand with strong growth ambitions
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Opportunity to take full ownership of digital and ecommerce performance
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Collaborative and supportive team environment.
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Key Responsibilities:
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Deliver end‐to‐end product marketing and campaign execution across multiple channels
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Manage and optimise Shopify/WordPress ecommerce websites, including product launches, content and conversion improvements
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Execute email marketing programs (preferably Klaviyo), including campaigns, automation and customer journeys
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Own and manage social media platforms, including content creation, publishing and community engagement
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Monitor and analyse digital performance (web, ecommerce, email), using insights to improve engagement and conversion
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Collaborate with product, brand and sales teams to align marketing activity with business objectives
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About You:
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3–5 years' experience in digital marketing, ecommerce or marketing roles
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Hands‐on experience managing Shopify or WordPress websites in a commercial environment
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Robust capability across email marketing platforms (ideally Klaviyo), including automation and segmentation
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Proven experience managing social media platforms and content
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Strong understanding of digital marketing, ecommerce, UX/CX and conversion optimisation
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Analytical mindset with the ability to turn data into actionable insights
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Highly organised with the ability to manage multiple priorities
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Automotive, 4x4 or technical product experience highly regarded
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ARB Corporation Ltd is a proudly Australian business and a global leader in designing, manufacturing and distributing 4WD accessories, with a presence in over 100 countries. We're known for delivering high-quality products backed by passionate, driven people.
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Kingsley Enterprises is a subsidiary of the ARB Group, who designand manufacture aftermarket vehicle products, camping and 4X4 accessories that are distributed worldwide under theBushranger 4X4 Gearbrand.
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📌 Marketing Specialist (New South Wales)
🏢 ARB 4X4 ACCESSORIES
📍 New South Wales