Key Responsibilities
1. Strategic Planning & Market Intelligence
Plan and directlocal market research and account identification in line with the Business Development Operations Manual.
Coordinateattendance at local business, tourism, and council events to expand Quest's commercial presence, actively leading involvement in at least two local business associations.
Establish and controlprocedures for gathering local market intelligence (industry news, regional developments, press) to identify high-value corporate leads early.
Organise and maintaindeep product knowledge across the Quest Group to spot and act on local cross-selling opportunities.
2. Sales Management & Operations
Collaboratewith the Franchise Owner and Franchise Relationship Manager to plan, formulate, and execute the annual Sales Business Plan.
Monitor and controlrevenue performance by regularly analysing budget metrics, occupancy levels, and average daily rates (ADR).
Direct and executecomprehensive market, product, and competitor analyses, obtaining detailed rate benchmarking and competitor positioning data.
Plan and overseeaccount research (using tools like STA Global reports) to evaluate corporate accommodation requirements and identify repeat travel needs.
Organise and directthe monthly sales business plan, establishing structured call cycles, scheduling face-to-face meetings, and hosting site inspections with key decision-makers.
Coordinateproperty update communications with the Franchise Owner, Franchise Relationship Manager, and Corporate Sales teams to keep property fact sheets accurate.
Directthe lead generation process by establishing two-way information workflows and coaching Front Office teams on lead identification.
3. Sales Execution & Relationship Management
Plan, direct,



and deliverhigh-impact corporate presentations using appropriate technology and tailored, customer centric sales techniques.
Organisesales call schedules aligned with agreed promotional plans to hit quarterly revenue milestones.
Coordinate and buildlong-term, trusted relationships with key account reps, adapting to their communication preferences and ensuring complete professional integrity.
Directfeedback collection and market intelligence gathering to proactively resolve account issues within Quest policy guidelines.
Sharerelevant local market intelligence across the broader Quest Group.
4. Performance Control & CRM Management
Direct and reviewDaily Reservation Activity reports to ensure property and group leads are correctly identified, actioned, or escalated to corporate sales teams.
Controlpricing and yield strategies for corporate accounts to secure maximum sales volume at optimal rates.
Organise and leadmonthly company stay reviews to monitor corporate usage trends and adjust upcoming sales strategies accordingly.
Overseethe CRM (Salesforce) as the team's single source of truth, ensuring daily logs and pipeline records are accurately maintained.
5. Local Area Marketing Leadership
Plan and coordinatelocal property advertising, promotional initiatives, and brand campaigns alongside the Franchise Owner.
Evaluate and controlparticipation in local sponsorship, business events, and networking opportunities to ensure strong ROI and brand alignment.
Directthe production of marketing collateral in accordance with Quest Brand guidelines using approved corporate assets.
6. Cooperative & General Management
Coordinatedirectly with the Quest Corporate Sales team to leverage wider corporate networks and enhance revenue outcomes.
Undertakeadditional management duties within the scope of your skills and competence as directed.

📌 Business Development Manager (Western Australia)
🏢 Quest Apartment Hotels
📍 Western Australia