Sales Director, Retirement Living & Land Lease (National)
Role Description
The role leads the national go to market for our dedicated retirement living and land lease offering across Apartments.com.au and iBuildNew.
We are making a significant, long term investment in the retirement living, downsizer and land lease segment, building purpose built products on our proprietary platform for the operators, developers and project marketers serving Australia's fastest growing housing demographic. This role is the commercial foundation of that build.
The position is responsible for driving customer growth, revenue performance and strategic partnerships with Australia's largest retirement living and land lease operators. Working closely with Tier 1 and Tier 2 operators, developers and project marketers the focus is on generating qualified buyer demand, improving sales and marketing outcomes for clients and establishing our brands as the leading demand channel for the segment nationally.
This is a high autonomy role with direct exposure to senior leadership, ownership of the segment P&L; trajectory and responsibility for shaping how our products and platform serve this market.
Responsibilities
Own and execute the national go to market strategy for the retirement living and land lease segment across Apartments.com.au and iBuildNew
Build, manage and convert a pipeline of retirement living operators, land lease community developers and project marketers nationally
Win current business and establish the segment as a material revenue line for the group
Achieve and exceed revenue and performance targets




Develop and maintain senior relationships with national operators, developers, media agencies and project marketers
Promote and sell lead generation, content and media solutions, AI driven products and buyer intelligence platforms purpose built for the retirement journey
Identify opportunities to grow client accounts through expanded product adoption and improved return on investment
Drive repeat project and community adoption across client portfolios
Work with product and engineering teams to shape segment specific features and packaging
Provide strategic recommendations to clients to support marketing and sales effectiveness
Conduct regular face to face client meetings including community visits, display suite visits and site visits
Maintain deep awareness of segment trends, operator pipelines, new community development and regulatory drivers affecting downsizer demand
Provide market insights and feedback to leadership and product teams
Identify new revenue and monetisation opportunities within the segment
Contribute to the growth and competitive positioning of the business
About You
More than five years experience selling to large scale retirement living and land lease operators, with established senior relationships across the sector
Proven track record building or scaling a new category, vertical or territory from the ground up
Deep understanding of the retirement living sales cycle, operator economics and the downsizer customer journey
Experience selling digital media, lead generation or property marketing solutions preferred
Commercially sharp, self directed and comfortable operating with high autonomy
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📌 Sales Director (Retirement Living & Land Lease) (Melbourne)
🏢 Apartments.com.au
📍 Melbourne