Job Description
Digital Content Writer - Versatile - Work from Home
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Brilliant Digital is an established Australian digital agency working with businesses across manufacturing, industrial, professional and specialist sectors.
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We're looking for an experienced Content Writer with industrial, manufacturing or technical B2B experience to join our content team.
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This isn't a role for someone who simply wants to churn out blogs.
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You'll work with technical products, services and complex subject matter, creating content that's accurate, engaging and commercially useful.
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You'll also play an important role in helping our clients adapt to the changing world of search by creating and improving website content for SEO, AEO, GEO, and AI-driven search.
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You'll initially work extensively across some of our major industrial accounts, developing a deep understanding of their businesses, products and customers before taking greater ownership and contributing strategically.
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Brilliant Digital is an established Australian digital agency working with businesses across manufacturing, industrial, professional and specialist sectors.
n
We're looking for an experienced Content Writer with industrial, manufacturing or technical B2B experience to join our content team.
n
This isn't a role for someone who simply wants to churn out blogs.
n
You'll work with technical products, services and complex subject matter, creating content that's accurate, engaging and commercially useful.
n
You'll also play an important role in helping our clients adapt to the changing world of search by creating and improving website content forSEO, AEO, GEO, and AI-driven search.
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You'll initially work extensively across some of our major industrial accounts, developing a deep understanding of their businesses, products and customers before taking greater ownership and contributing strategically.
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What You'll Do
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Content Creation
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You'll research, write and develop:
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Website content
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Product and service pages
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Blog articles
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Customer stories
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Case studies
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Email newsletters
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Supporting social content
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You'll need to take technical information and turn it into content that's clear, useful and engaging without sacrificing accuracy.
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We don't want AI-generated filler or rewritten specification sheets.
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We want someone who can find the story,



understand the audience and explain why something matters.
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SEO, AEO & GEO
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Search is changing rapidly, and this will be an important part of your role.
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You'll create and optimise content for:
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SEO – Search Engine Optimisation
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AEO – Answer Engine Optimisation
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GEO – Generative Engine Optimisation
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Google and AI-driven search
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AI platforms such as ChatGPT
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You'll need a good understanding of SEO and, ideally, practical experience with AEO, GEO, or optimising content for AI search.
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We don't expect anyone to know everything about AI search — nobody does. It's changing too quickly.
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What we do expect is curiosity and a willingness to keep learning.
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You'll Work Directly in the Technology
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This is a hands‐on role.
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You'll work within:
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WordPress
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Mailchimp
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Trello
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LinkedIn
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Social Platforms
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Experience working directly within WordPress is important.
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We're looking for someone comfortable taking content from initial research and writing through to optimisation, formatting and publishing — not someone simply handing over a Word document and considers the job finished.
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Who We're Looking For
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Ideally, you've written content for manufacturing, industrial, engineering, construction or another technical B2B sector.
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You don't need to be an engineer.
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But you do need to be comfortable researching technical subjects, understanding specifications and asking intelligent questions when something isn't clear.
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You'll be:
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A strong and adaptable writer
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An excellent researcher
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Experienced with SEO
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Familiar with AEO, GEO and AI search
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Experienced in using WordPress
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Comfortable using Mailchimp and Trello
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Able to understand technical products and services
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Detail-oriented and accurate
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Highly organised
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Comfortable working independently
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Curious about AI and the future of search
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Able to manage deadlines and competing priorities
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Proactive rather than waiting to be told what to do
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Proactivity Matters
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This is a big one for us.
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We're not looking for someone who simply completes tasks on their Trello board and waits for the next one.
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We want someone who notices things.
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If you discover a poorly structured page, an unanswered customer question, an SEO or AEO opportunity, outdated information or a process that could work better, we want you to raise it and help solve it.
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Over time, we want you to contribute ideas and strategy — not simply executing someone else's instructions.
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What Success Looks Like
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Within your first few months, you'll have developed a strong understanding of our major industrial clients, their products, customers and markets.
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You'll be confidently creating and publishing content, contributing to substantial SEO/AEO/GEO optimisation projects and bringing ideas to the team.
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As your knowledge develops, you'll have the opportunity to take greater ownership of client accounts and contribute to their broader content and digital visibility strategies.
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About Brilliant Digital
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Brilliant Digital is an Australian digital agency specialising in websites, content, SEO, digital marketing and emerging AI search strategies.
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We believe great marketing starts with a genuine understanding of a client's business.
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Our team works remotely across Australia, giving you flexibility and independence while still working closely with experienced writers, marketers, developers and digital specialists.
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You'll be given responsibility, support and the opportunity to grow as the worlds of content, search and AI continue to evolve.
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What We Offer
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Full-time remote position
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Australia-based team
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Established portfolio of clients
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Support from experienced content and marketing professionals
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Opportunity to develop deeper expertise in SEO, AEO, GEO and AI search
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Genuine progression into greater account and strategic responsibility
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Opportunity to help shape how we approach the next generation of search and content
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📌 Digital Content Writer - Flexible - Work From Home (New South Wales)
🏢 Brilliant Digital
📍 New South Wales