Geely is a global leader in smart electric vehicles and automotive innovation.
Own iconic brands like Geely Auto, Zeekr, Volvo, Polestar, Lotus, and hold a 17% stake in Aston Martin.
With $100B+ assets and 140,000+ employees worldwide.
30,000+ engineers & designers across China, Sweden, the UK, the U.S., and Germany.
4,000+ sales/service locations worldwide.
Fortune Global 500 company for 13 consecutive years.
Pioneering AI-driven automotive solutions with one of the largest cloud computing center powers (1.02 Exaflops/sec).
Geely's Geespace launched 20 satellites to enable safe autonomous driving.
World-class digitalisation and AI-driven manufacturing.
Mission & Vision: A Sustainable Future, A Better World.
Core Value: Truth-seeking & practical, hardworking & enterprising, collaborative & creative.
About the role:
Reporting to the Director of Product Planning and Marketing, you will be responsible for managing a portfolio of vehicles spanning multiple categories and segments. You will be the end-to-end owner of each product, acting as their champion across all disciplines in the business, making sure they're performing at their absolute best and receiving their fair share of attention.
Key responsibilities:
Product Planning & Launch Execution
Lead the planning and execution of new model introductions (NPI), facelifts, and lifecycle actions
Manage the cross functional go-to-market execution, ensuring readiness across Sales, Marketing, Aftersales, Supply, PR, and Dealer Network teams
Oversee accuracy and approval of product marketing materials, product communication frameworks, launch messaging, campaign narratives, and customer-facing content
Product Positioning,



Pricing & Commercial Strategy
Develop business cases for new product introductions, including volume, revenue, margin, and investment assumptions
Ensure alignment between pricing strategy, brand positioning, dealer commercial viability, and market competitiveness
Analyse and forecast product profitability and contribution margin across the lifecycle, balancing cost, specification, pricing, and market expectations
Lead deep market analysis covering customer needs, competitor positioning, pricing, consumer behaviour, media trends, and emerging market opportunities
Translate market intelligence and customer insights into actionable product and pricing strategies
Develop a reporting structure to provide regular strategic recommendations and insights to senior leadership regarding market direction, customer trends, and competitive landscape changes
Identify and propose solutions for portfolio gaps and opportunities across segments, powertrains (ICE/Hybrid/EV), customer demographics, and price positioning
Volume, Demand & Retail Performance Strategy
Support volume planning, demand forecasting, and mix strategy for allocated model portfolio in collaboration with Sales and Supply teams
Align product strategy with supply constraints, production allocation, retail targets,



and business objectives
Support optimisation of model mix, variants, pricing actions, and tactical campaigns to balance volume growth and profitability
Customer Experience, Brand Experience & Product Localisation
Adopt a customer-centric approach across both product planning and product marketing activities
Capture and utilise structured dealer feedback, customer insights, market research, and frontline retail intelligence in product decisions
Support local product strategy, ensuring alignment with customer expectations, ownership experience, and market usage scenarios
Ensure customer experience, product features, and ownership journey are aligned to brand strategy and competitive positioning
HQ & Global Stakeholder Management
Coordinate with HQ and global counterparts regarding product roadmap, specifications and launch timing
Job Requirements:
Ideally 10 years of experience in Automotive operations in Australia
With at least 5 years in Product Planning and/or Market Intelligence or Data Analytics preferred
Bachelor's degree in Mechanical Engineering, Marketing, Industrial Design, Business or related field, or automotive mechanical technician or trade experience is highly desirable
High level of mechanical aptitude with an interest in technology
Demonstrable project management skills and experience owning and delivering products
Office & Transport & Others:
Newly renovated modern office with electric adjustable sit-stand desks.
Only a 4 mins walk from Macquarie Park Metro station to our office, easy driving access via A3, Epping Rd, and M2 nearby.
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📌 Senior Manager Product Planning (New South Wales)
🏢 Geely Auto Australia
📍 New South Wales