Job Description
Work with one of Australia's leading specialty coffee brands
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Join a B Corp and1% for the Planet certified brand.
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Learning and development opportunities
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Flexible working
arrangements(Additionaldays
are on the cards)
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Work where creativity, innovation, and impactactually matter
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And
yes,unlimitedexceptional
coffee is included
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Let'sstart with theperks:
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Work with one of Australia's leading specialty coffee brands
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Join a B Corp and1% for the Planet certified brand.
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Learning and development opportunities
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Flexible working
arrangements(Additionaldays
are on the cards)
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Great team, great culture, great coffee
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Work where creativity, innovation, and impactactually matter
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And
yes,unlimitedexceptional
coffee is included
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A little about you
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YOU LOVE COFFEE!You'rethe person who sees
contentandstorytellingopportunitieseverywhere.
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You walk into a busy cafe and instantly spot three Reels, two customer stories, and a TikTok idea.
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You'reequally comfortable behind the camera, in front of it when needed,editing contenton the fly, writing captions thatactually
soundhuman(yep,calling
out the AI slop).You know AI is a powerful tool that can be harnessed and usedtogreateffect.
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You love storytelling. You understand trendsbut know not everyone isworthchasing.You'recreative, curious,organised, and always thinking about how to turn real moments into engaging content.
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Most importantly, you get excited about helping a purpose-led brand tell
meaningfulstoriesand
did we mention, you MUST LOVE COFFEE!
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About Us
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Pablo & Rusty's is a specialty coffee roaster based in Sydney, with a mission to
positivelyimpactpeople
and the planet through coffee.
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We'reproudly B-Corp Certified, Carbon Neutral Certified,and1% for the
Planetmembersmeaning
we donate 1% of our revenue (not Profits) to partners
charitiestacklingthe
impacts of climate change.In short,we'recommitted to using business as a force for good.
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From cafes andcafe partners toourAthome
coffeecommunityoursustainability
projects and innovations,there'salways a story worth sharing.
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That'swhere you come in.
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About the Role
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We'relooking for a Social Storyteller to create, capture, and share content across our digital channels.
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Thisisn'ta desk-bound social media role.
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One dayyou'llbe filming at our roasteryin North Ryde, the nextyou'llbe capturing stories from our cafes or cafe partners,going BTS on
aproductdevelopment,
interviewing a team member, covering an event, or creating content around our sustainability and impact initiatives.
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You'llown the day-to-
daysocialstorytelling
of the brand, helping bring P&R; work closer toit'scommunity.
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Because we're big on transparency, lets cover off the numbers because it's key to you. This is a contract role to begin with. An hourly rate ranges from $35-$45 per hour, depending on your skills and experience. We'll land on the right number once we've had a chat and seen what you can do.
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For the right applicant we plan on this role evolving to become and permanent member of the Team with career growth and opportunities to match.
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A Few Things You'll Be Across
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Creating engaging short-form video content,including Reels, TikToks, Stories, Shorts, BTS, and POV content
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Managing Instagram, TikTok, LinkedIn, Facebook, and YouTube
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Developing content ideas and campaign concepts
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Writing captions and social copy
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Building
andmaintainingcontent
calendars
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Engaging with our online community
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Tracking performance
andidentifyingopportunities
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Supporting product launches and marketing campaigns
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Finding creative ways to tell the P&R; story
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What You'll Bring
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2+ years' experience incontent creation, social media management, digital marketing, or a similar role
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Strong video shooting and editing skills
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A portfolio of contentyou'reproud of
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Excellent
storytelling,writingand
communication skills
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Proven experience managing social platforms
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A self-starter with the confidencetowork
independentlywhilelovingcollaborating
across teams
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Curiosity, creativity, and attention to detail,and
strongorganisationalskills
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Passion for coffee, hospitality, sustainability, or purpose-led brands
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Confidence using tools likeCapCut, Canva, Adobe Creative Suite, or similar
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Desirable
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Photography experience.
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Experience in hospitality, coffee, food & beverage, or lifestyle brands.
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Familiarity with Meta Business Suite, Later, Sprout, Buffer, or similar platforms.
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Experience using AI tools to enhance content workflows.
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Understanding ofanalytics and performance reporting.
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#J-*****-Ljbffr

📌 Social Storyteller (Sydney)
🏢 Pablo & Rusty's
📍 Sydney