Job Description
Own SPC's entire social presence. Drive growth, engagement, and conversions through consistent, high-quality content and fast communication. This is a hands-on, execution-focused role.
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Key Responsibilities
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1.Community Management
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Respond to all DMs, comments, and enquiries daily
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Maintain fast response times and clear communication
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Implement automated responses for FAQs
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2.Growth Targets (KPIs)
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Grow Instagram to 5,000 followers
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Grow Facebook to 1,000 followers
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Grow TikTok to 1,000 followers
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3.Content Creation & Posting
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Daily stories and consistent feed presence
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3-5 posts per week minimum (includes a, b, c, d, e below)
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Regular reels and short-form video content
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a. Tournament Contentn
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Promote upcoming tournaments
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Share photo dumps (Mark Elbourne takes photos and shares with SPC)
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Publish results and standings
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b. Training Contentn
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Minimum 1 training video per week (technique, gameplay, drills)
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c. Venue Contentn
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Showcase facilities and atmosphere
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d. Program Promotionn
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Promote social play sessions and session availability (number of available spots left for each session)
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Promote DUPR sessions and session availability (number of available spots left for each session)
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Promote junior programs and school clinics
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e. Commercial / Value Contentn
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Membership benefits and value
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Ball machine promotion
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Free weekend social play sessions and offers
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General SPC value messaging
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4.Platform Expansion
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Launch and manage TikTok account
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Explore additional platforms
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Set up and grow WhatsApp Community Group
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5.Brand Presence
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Ensure SPC is consistently visible in feeds
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Reshare user-generated content
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Engage with community via comments
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Identify and engage with brands and creators
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Organise cross-promotional visits
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Collaborate on content to expand reach with other brands
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7.Linktree & Conversion Management
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Manage and regularly update Linktree
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Ensure all links are accurate and working
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Align Linktree with campaigns and posts
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Track and improve click-through performance
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KPIs & Performance Metrics
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Follower growth targets
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Engagement rate (5-10%)
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Content consistency
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Response times
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Event and program conversions via social
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Skills & Requirements
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Strong understanding of Instagram, TikTok, and Facebook
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Ability to film, edit, and post content quickly
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Comfortable capturing live content in office
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Basic video editing skills (CapCut, Canva, etc.)
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Proactive and accountable
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Success in This Role Looks Like
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SPC consistently visible across social platforms
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Faster event fill rates driven by social
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Robust engagement from the community
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Clear growth across all platforms
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Content driving real bookings, not just likes
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#J-*****-Ljbffr

📌 Dual Role Social Media & Content Manager + Front Desk (South Australia)
🏢 State Pickleball Centre
📍 South Australia