South Australian Tourism Commission
Job reference: ******
Location: **** - ADELAIDE
Job status: Short Term Contract
Eligibility: Open to EveryoneAt the South Australian Tourism Commission (SATC), we're
passionate about South Australia and dedicated to making a positive
impact on our tourism sector.
We believe travel is about meaningful
connections - not transactions - and that people crave experiences
that enrich and inspire.
Our team champions the simple pleasures that make our state
unique, working together to create authentic, memorable moments for
visitors and locals alike.
Guided by Aboriginal care for place and
community, inspired by regenerative principles, and committed to
diversity and belonging, we see tourism as a way to bring people
closer - to each other, to our communities, and to the land we
love.
At the SATC you'll find a team that's team-oriented, creative,
and always striving to do things differently.
Here, every voice
counts and every story matters - you'll be respected and make a
meaningful impact as we celebrate shared values, diverse
experiences, and collective success.
We're proud to champion South
Australia's spirit - warm, generous, and down to earth - and we're
committed to making our state a place where every visitor feels at
home.
About the role
Join our Creative & Content team and lead the strategy, creation
and performance of content across South Australia's most
influential digital channels.
This exciting leadership role is
responsible for driving social media, website and email content
that inspires visitors, strengthens the South Australia brand, and
supports tourism growth across the state.
You'll lead a high-performing content team and work closely with
marketing, events,



PR and digital specialists to deliver engaging,
audience-focused content and campaigns.
Other key responsibilities include:
Lead SATC's social media, website and email content
strategy to drive destination awareness and visitor
engagement.
Champion a culture of innovation, collaboration and
excellence across the content team.
Deliver compelling, audience-focused content that aligns
with marketing campaigns, initiatives and brand
objectives.
Monitor performance and use insights to optimise content,
audience growth and engagement.
Build solid relationships with internal teams, industry
partners and external suppliers to deliver effective
outcomes.
About you
We're looking for a strategic and creative digital marketing
leader who thrives in a fast-paced environment and is passionate
about storytelling, audience engagement and showcasing destinations
through compelling digital content.
The ideal candidate will have:
Proven experience leading social media, content or digital
marketing functions.
Strong strategic thinking and an ability to turn insights
into effective content approaches.
Exceptional storytelling, communication and stakeholder
management skills.
Experience leading teams and delivering results in a
fast-paced environment.
A passion for innovation, audience engagement and
showcasing South Australia through world-class content.




Full position descriptions can be accessed via our careers
page: Careers | Tourism
SA
This position is offered as a full-time 12-month non-executive
contract at a classification of ASO7 ($116,089 -
$125,490).
A wide range of employee benefits are available at SATC
including:
Purchased Leave Entitlements
Opportunity to join a fun and active social club
Annual Calendar of Wellness events
Mental Health First Aid Training
Ongoing Training and Development opportunities
Annual skin checks and flu vaccinations
Casual Fridays
Staff recognition and service awards
Access to a free and confidential employee assistance
program
As an organisation dedicated to reconciliation, involving and
engaging with Aboriginal and Torres Strait Islander peoples is
essential.
We believe that embracing a mix of ideas and experiences
drives innovation, challenges assumptions, and helps us create bold
solutions for South Australia's tourism future.
That is why, we
encourage applications from people of all backgrounds, cultures,
and experiences – including Aboriginal and Torres Strait Islander
peoples, members of the LGBTIQ+ community, and those living with a
disability – to join us in shaping a vibrant and inclusive tourism
industry for South Australia.
Applications consisting of a resume and cover letter are to be
directed Leanne Elsworth, Finance Manager at the South Australian
Tourism Commission.
Applications close: 04/09/2026 5:00 PM
Flexibility Statement
The South Australian public sector promotes diversity and flexible ways of working including part-time.
Applicants are encouraged to discuss the flexible working arrangements for this role.

📌 Social Media & Content Manager (Adelaide)
🏢 South Australian Tourism Commission
📍 Adelaide