About Middy's Electrical
Middy's Electrical is Australia's largest independent electrical wholesaler, with over 100 branches nationwide and a proud history of being 100% Australian owned and family run since ****.
People are at the heart of Middy's.
Our culture is built on family, empowerment, strong relationships, diversity and integrity, creating a supportive workplace where people are encouraged to grow and succeed.
We value diversity of thought and experience, which strengthens our teams and improves outcomes for our customers.
Customer service is central to everything we do.
Our promise, offering you more, reflects our commitment to exceptional service, trusted advice and strong local relationships.
When our customers succeed, so do we.
At Middy's, you'll be part of a business that values your contribution, invests in your development and gives you the opportunity to make a real impact in a growing national organisation.
The Role
Reporting to the Branch Manager, we are seeking an experienced and motivated
Senior Counter Sales
person to join our team.
This is a customer-facing role where sales experience, quotation preparation and follow-up, electrical product knowledge, and outstanding customer service skills are key priorities.
You will play an important role in building strong customer relationships, identifying sales opportunities, providing technical product advice and delivering excellent service every day.
We are looking for someone who is customer-focused, commercially minded, open to learning and committed to developing their career within the electrical wholesale industry.
Duties Include




Providing exceptional customer service both face-to-face and over the phone
Counter sales and proactive customer development
Building and maintaining strong customer relationships
Preparing quotations and following up sales opportunities
Providing product advice and technical support to customers
Following up and providing notification of outstanding orders
Maintaining a professional store presentation
Assisting with receipt and dispatch of products
Picking, packing and delivering customer orders
Stock management including purchasing and inventory control
Complying with company and customer QHSE standards and policies
Contributing to continuous improvement initiatives
Required Skills and Attributes
Previous experience in sales, preferably within electrical wholesale or a similar industry
Strong quotation preparation and follow-up skills
Sound product knowledge, ideally within electrical products and solutions
Exceptional customer service and relationship-building skills
Proven ability to identify sales opportunities and deliver customer-focused outcomes
Competent PC skills
Professional personal presentation
Strong attention to detail
Positive attitude and willingness to learn new skills
Why Join Us?
Competitive salary and benefits package
Full-time, permanent role within a growing business
Wellness initiatives and a strong focus on team culture
Birthday Leave
Supportive and collaborative team setting
Ongoing training and career development opportunities
Electrical wholesale industry experience is preferred, along with a can-do attitude.
A forklift licence is preferred but not essential.
To recharge your career, apply now.

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