We are looking for a hands-on Digital Tagging & Implementation Specialist to join a large, customer-focused organisation within its Digital Analytics and MarTech team.
This role will suit someone who enjoys the technical side of digital analytics and has strong experience implementing tagging and tracking solutions across high-traffic digital platforms. You will work closely with Digital, Marketing, Product and Technology teams to ensure customer journeys are accurately tracked and data is available to support analytics, optimisation and marketing initiatives.
Responsibilities
- Design and implement digital analytics tagging and tracking solutions across web and digital customer journeys.
- Define tagging strategies, event taxonomies and data layer requirements.
- Translate business and analytics requirements into clear technical tagging specifications.
- Develop custom JavaScript and HTML to support analytics tracking and third-party marketing tags.
- Implement and manage tags through enterprise tag management platforms.
- Perform tagging QA, debugging and validation across different environments.
- Ensure tracking data is accurate and flows correctly into analytics and marketing platforms.
- Work closely with Technology teams to implement tracking requirements across new and existing digital journeys.
- Support the day-to-day operation and ongoing improvement of the tagging platform.
- Work across the Adobe MarTech ecosystem, including Adobe Tags, Adobe Analytics and AEP.
- Ensure implementations meet privacy, consent and data governance requirements.
Requirements
- 2+ years' experience in digital tagging / analytics implementation, either client-side or agency-side.
- Strong hands-on experience with JavaScript, HTML and CSS.
- Experience designing data layers, event tracking and tagging specifications.
- Experience implementing third-party marketing/media tags through a Tag Management System.
- Solid understanding of digital analytics and web tracking principles.
- Ability to troubleshoot and validate tagging implementations.
- Strong communication skills with the ability to translate business requirements into technical solutions.
- Experience working closely with Digital, Marketing, Product and Technology stakeholders.