Talent Right is proud to partner exclusively with Advanced Piping Systems to recruit a hands-on, commercially minded Marketing Manager to own the marketing function end-to-end.

This role will suit a generalist marketer who is genuinely comfortable executing strategy and being on the tools: building the campaigns, optimising HubSpot, external agency management, and connecting every piece of activity back to the pipeline to ensure smart future decisions.

About Advanced Piping Systems

Advanced Piping Systems is an Australian-owned specialist in polyethylene pipe, fittings, and prefabricated assemblies, supplying mining, civil construction, water treatment, irrigation, and industrial customers across Australia. Founded in 1990 by people who came out of the plumbing industry, the business was built on a simple idea: be the supplier that says yes rather than no.

Three and a half decades later, APS holds Australia's most extensive range of PE100 fittings, with Advanced Custom fabricating to spec when something does not exist off the shelf.

About the Role

Reporting to the CEO and working closely with the Sales Manager, you will take ownership of an established marketing function and take it to a new level. This is a chance to make your own mark and seriously impact the growth of the business.

This role involves creating high levels of outbound activity, including nurturing email and social campaigns that integrate with sales activities to generate new business leads and opportunities.

You'll also manage key external agency relationships across SEO/SEM, web optimisation and telesales, setting priorities, directing activity and holding partners accountable for results.

Measurement and reporting are fundamental components of this role. You will own the marketing functions via HubSpot, building smart dashboards that clearly demonstrate outcomes and results and how marketing activity is directly contributing to the new business pipeline.

We are looking for someone who can present a clear view on what activities worked, what you learned,



and what needs to change next time to get better ROI - WIN, LEARN, CHANGE philosophy!

The role sits close to the sales team by design. Naturally, the market intelligence you need comes from the people out in the field, so you will need to build close relationships with the sales team and utilise their expertise to drive the concepts behind your campaigns.

Key Responsibilities

- Develop a coherent marketing strategy with your stakeholders that reinforces the business strategy, then execute it consistently
- Build and deliver integrated B2B campaigns that generate and nurture quality sales opportunities
- Shift the channel mix toward stronger social and multi-channel engagement, whilst maintaining and improving the existing EDM activities
- Own and continue developing APS use of HubSpot, including workflows, automation, segmentation, and campaign tracking
- Track marketing-generated leads through the sales funnel and use sales outcomes to sharpen targeting and lead quality
- Manage external agencies across SEO/SEM, telesales, and content creation, setting clear expectations and holding them to agreed outcomes
- Own the ongoing performance of the APS website as a lead generation and conversion tool
- Establish marketing KPIs and dashboards that show marketing's contribution to pipeline and revenue
- Report with commentary, not just numbers: what is working, what you have learned, and what changes next
- Manage marketing spend within budget and make evidence-based recommendations on where investment should shift

The Ideal Candidate We are looking for someone who:

✔ Brings strong B2B marketing experience,



ideally marketing an industrial or technical product.

✔ Has run campaigns that produced measurable commercial outcomes, not just activity

✔ Is confident across CRM and marketing automation, with HubSpot experience highly desirable

✔ Has managed external agencies and suppliers, and knows the difference between good work and a valuable story

✔ Is genuinely strong on social content, and understands where EDM still earns its place

✔ Can work independently, prioritise well, and drive activity without continuous direction

✔ Is comfortable moving between planning, analysis, and execution in the same day

✔ Brings energy, smarts, and spark to a small, close-knit team

Experience in mining, civil infrastructure, or a similar industrial environment would be advantageous, but what matters most is experience marketing technical products through longer, relationship-driven B2B sales cycles.

A tertiary qualification in marketing or business is useful, but demonstrated results carry more weight.

Candidates looking to relocate to Adelaide are genuinely welcome to apply.

Why Advanced Piping Systems?

- Competitive salary, superannuation, laptop, and phone
- An established marketing function with strategy, brand guidelines, and agency partners already in place
- Direct reporting line to the CEO, who lets people get on with the job
- Genuine scope for greater decision-making authority, budget responsibility, and potentially a broader marketing team as the role develops
- A workplace people actually enjoy being in, a recent million-dollar office fit-out and a proper coffee machine, barristering skills not essential but may score you points with the team!.

How to Apply If you are a hands-on B2B product marketer who thrives on connecting marketing activity to commercial outcomes, we want to hear from you!

Please submit your CV and a cover letter to Emily Wheeldon (Regional Recruitment Manager, Talent Right) outlining why you would be a solid fit for this exciting opportunity.

📌 Advanced Piping Systems (Marketing Manager) (Beverley)
🏢 Talent Right
📍 Beverley