Primary Purpose

At SHEIKE, how we show up matters. As an Area Boutique Leader, you lead with curiosity, act with care, and back ambition — guiding a network of boutiques to deliver exceptional results and remarkable customer experiences. You inspire and coach Boutique Managers and their teams to perform at their best, balancing commercial focus with genuine care for people. You bring SHEIKE’s values to life every day — empowering your team to stay curious, spark connection, and shape tomorrow.

Expectations

- Lead with purpose and care, championing SHEIKE’s culture and values across every boutique.
- Build capability by coaching and developing Boutique Managers to grow as inspiring leaders.
- Drive performance outcomes through coaching alongside strategic and commercial decision-making.
- Lead change with transparency and optimism, helping teams navigate challenges confidently.
- Ensure every customer interaction reflects the SHEIKE experience — stylish, confident, and connected.
- Model professionalism and integrity while maintaining compliance with policies and operational standards.

Performance is Measured On

- Achievement of sales, profit, and KPI targets across your boutiques.
- Team engagement, development, and retention metrics.
- Customer experience and brand consistency.
- Execution excellence across visual merchandising and operational standards.
- Demonstrated leadership behaviours aligned to SHEIKE’s values and ‘The SHEIKE Way.’

Skills Required





- Proven leadership experience in multi-site or large-format retail environments.
- Strong commercial acumen and the ability to interpret and act on performance data.
- Exceptional communication and influencing skills.
- Skilled in coaching, mentoring, and building high-performing teams.
- Ability to manage competing priorities and make clear, confident decisions.
- Proficiency in retail systems and Microsoft Office Suite.

Behaviours Aligned to the SHEIKE Way

- Stay Curious Ask questions, seek feedback, and inspire a culture of learning.

Embrace innovation — see challenges as opportunities to evolve.

Encourage your team to experiment, reflect, and share insights that move the business forward.

- Spark Connection Lead with empathy and respect — for your team, customers, and partners.

Build robust, trusting relationships that inspire collaboration and belonging.

Celebrate success, create moments that matter, and champion recognition.

- Shape Tomorrow Think strategically and act with intention.

Balance creativity with commerciality to drive long-term success.

Inspire your team to dream big, act boldly, and build a future that’s distinctively SHEIKE.

Health, Safety & Wellbeing Take reasonable care for your own health and safety and ensure the same for your team. Champion SHEIKE’s commitment to mental health and wellbeing across boutiques. Ensure compliance with all Workplace Health & Safety responsibilities and reporting.

📌 Area Boutique Leader (St Peters)
🏢 Sheike u0026 Co
📍 St Peters