Do you have a passion for the VMS category and want to make a tangible impact with a fast-growing Australian brand?

This is your opportunity to own a category/brand strategy across one of Australia’s most exciting wellness portfolios.

About us:

Touch Biotechnology is a quick-growing Australian health & innovative at-home tests company, ranging across major pharmacy and grocery retailers. We help people manage their health better at home, through our innovative at-home tests, advanced VMS, and hygiene solutions.

About the role

Own the Qore8 VMS portfolio end-to-end; build the brand/category strategy and plan, lead NPD from insight to shelf, and deliver profitable growth through brand strategy, best-in-class retail execution and data-driven commercial plans.

What you'll do:

Brand/Category Strategy and P/L

- Develop and implement category strategy & P/L, market share, profit and annual VMS roadmap.
- Set pricing and channel strategy for the category in collaboration with the Sales team.

Brand & Positioning:

- Position the category, set the best-in-class packaging, and messaging.

NPD & Go-to-Market:

- Develop and execute annual commercial plans and Go-to-Market strategies per channel, as well as shopper plans for pharmacy & grocery.
- Lead key NPD programs.

Advertising & Promotion:

- Develop and implement advertising (ATL) and promotional program (BTL) targeted to consumers, shoppers, pharmacy staff, healthcare practitioners, trade and/or other key influencers. Manage Category advertising and promotion (A&P;) budget and optimise investment opportunities.

Performance & Insights:

- Research and analyse market trends,



consumer behaviour & shopper trends, and competitor activities and translate them into actions.
- Track brand/category performance & score cards, KPIs, probability, and ROI throughout the planning period.

Enablement:

- Contribute to category reviews, new line / ranging proposals, and client presentations, and lead key activation/promotional initiatives in collaboration with the project team.
- Toolkits & POS for Field & Trade Marketing; training for internal teams and key external partners.

Compliance:

- Ensure all brand activities meet relevant legal, ethical and advertising standards.

This role would suit the following attributes:

- Strong commercial acumen with experience in managing a category/brand P&L; in the retail (pharmacy, supermarket, or grocery) sector.
- Experience in managing brand advertising and promotional spend (A&P;).
- Experience in marketing products sold across the pharmacy and/or grocery channels.
- Ability to present information and communicate effectively with internal and external stakeholders.
- Experience in project management and leading NPD projects, including commercialisation into the market.
- Strong communication and interpersonal skills; the ability to build rapport.
- Highly driven and motivated to succeed with a growth mindset.




- Exceptional attention to detail and highly organised with time management skills.
- Strong proficiency in computer literacy and the ability to work with CRMs
- Good knowledge of Scan Data platforms, such as IQVIA, Circana, and Nielsen, as well as similar platforms.
- Ability to distil data into actionable insights and recommendations for decisions.
- Alignment with our values: Safety, Quality, Sustainability, Transparency, Respect and honesty.

It will be advantageous if you have a Bachelor’s Degree in Business, Marketing, Pharmacy or a related field. This is an office-based role, offering the chance to work closely with colleagues in a collaborative environment; given the demands of the role, remote work is not available.

Benefits:

- Growing business, and visible impact.
- Collaborative, supportive, and forward-thinking culture.
- Modern office (on-site parking), close to public transport & cafes.
- Competitive salary package and exciting product portfolio.

Ready to accelerate your career in category and brand leadership? If you have the necessary experience and would like to apply, please submit your resume and cover letter addressing the criteria above. ** Due to the requirements of this role, shortlisting of applications and interviewing of candidates will commence immediately. To avoid disappointment and missing out on this exciting opportunity, submit your resume today!

We thank all applicants for your interest in our organisation and this role; however, please note that only short-listed candidates will be contacted for an interview.

📌 Brand/Category Manager- VMS (Macquarie Park)
🏢 Touch Biotechnology
📍 Macquarie Park