The OpportunityOpportunities like this are rare in the current market. We're looking for a seriously creative, brand-led marketer to step into a newly created role with the freedom, backing and opportunity to shape what an ambitious brand becomes next. This is an established buisness with a team of passionate, driven experts in their field, led by an inspirational female CEO and backed by a successful Brisbane based entrepreneur.

With the foundations firmly in place for national expansion, the organisation is ready to bring brand and content in-house and invest in building a distinctive, highly recognisable brand that can scale.

This is where you come in.

You'll have genuine ownership of the brand and the creative freedom to evolve and refresh it, develop its voice and visual presence, and build the stories, content and campaigns that bring it to life. You'll be surrounded by smart, ambitious, high-energy people in an entrepreneurial environment where positive ideas can move quickly and great work will have genuine visibility and impact.

For someone coming from a start-up or brand-led industries such as fashion, beauty, lifestyle, retail, hospitality, wellness etc, this is an opportunity to take everything you've learned and make something your own. You'll establish the in-house function, have the resources and external support to execute at a high level and, as the business expands nationally, the opportunity to grow your role and ultimately the team around you.

The Role

This is a hands-on brand role for someone who loves the creative process as much as the strategy behind it. You'll develop the content strategy and calendar, create campaign and social concepts, storyboard shoots and work with a dedicated videographer to bring ideas to life. You'll also manage external designers, agencies and creative partners where required, ensuring everything produced feels cohesive and unmistakably on-brand.





A key part of the role will be building the CEO's personal brand through authentic, engaging content, alongside developing broader brand stories that create awareness, conversation and connection with key audiences. You'll have the freedom to test ideas, respond quickly to opportunities and create the kind of brand moments that make people pay attention.

Here's a summary of what you'll do;

- Own and evolve the brand strategy, ensuring a distinctive and consistent presence across every touchpoint
- Develop and execute the social and content strategy across key channels
- Create concepts, campaigns and storyboards and lead content from idea through to execution
- Work closely with a dedicated videographer to plan and produce high-quality video and social content
- Build the CEO's personal brand through thoughtful, story-led content
- Identify opportunities across creators, influencers, collaborations and partnerships
- Brief and manage designers, agencies, photographers and other creative specialists as required
- Develop brand campaigns, activations and events that build awareness and engagement
- Own the content calendar and maintain a strong, consistent brand presence
- Track performance and use insights to continually improve content and campaign effectiveness

About You We're looking for someone with strong creative judgement, excellent brand instincts and a portfolio that demonstrates the quality of your work. You may come from fashion, beauty, lifestyle, retail, hospitality, wellness, tech,



property or another start-up where brand, content and social play a significant role in how the business connects with its audience.

You'll ideally bring

- 5+ years' experience across brand, content, social or consumer marketing
- Experience gained in fashion, beauty, lifestyle, retail, hospitality, wellness, tech, property or another start-up
- A portfolio of brand, campaign, social or content work you're genuinely proud of
- Strong visual judgement and an understanding of what makes a brand feel contemporary and distinctive
- Hands-on experience developing social and video content from concept and storyboard through to execution
- Experience working with creators, influencers or brand collaborations
- Confidence directing videographers, photographers, designers and agencies
- Strong copywriting and storytelling skills
- The ability to balance creative thinking with commercial objectives
- The confidence and initiative to take ownership in a fast-moving, entrepreneurial environment

What's On Offer This is a rare opportunity to join a business at the point where its brand is ready to move into its next phase. You'll have genuine creative ownership, direct access to senior decision-makers, a dedicated videographer and the ability to bring in external creative expertise when required. More importantly, you'll have the freedom to build, experiment and create rather than simply maintain what's already there.

The role is based from a Brisbane city-fringe head office, with hybrid working, an attractive salary package and benefits.

If you're a brand-led marketer with strong creative instincts and a portfolio that shows what you can do, I'd love to hear from you. Call Cass Barker on [0431 625 791](tel:0431 625 791) or email [email protected]

Please apply with your CV and examples of your work or portfolio.

📌 Brand and Content Manager (Brisbane)
🏢 Gybe Consulting
📍 Brisbane