About the role

Cherubino Wines is looking for a Cellar Door Manager to lead our tasting team and grow our direct-to-customer business — Vendemmia wine club, tastings, tour groups and cellar door retail. This is a hands-on leadership role for someone who loves hospitality but thinks like a salesperson. Reporting directly to Ben Jacob, Head of Hospitality, you'll run day-to-day cellar door operations, lead a small, knowledgeable team, and take real ownership of growing our Vendemmia wine club and visitor experience — working alongside our marketing team to turn campaigns into visits and members.

Weddings and events held in office will also fall within your management. Your working week will run Thursday to Monday, covering our busiest visitor days.

Key responsibilities

- Growing our Vendemmia wine club through tastings, events and genuine follow-up engagement
- Guiding visitors through tastings of Cherubino wines, sharing the story behind each region and label
- Selling and coordinating tour group and function bookings
- Executing weddings and events held on-site
- Leading, rostering and training our small cellar door team
- Owning the visitor experience end-to-end — from first pour to Vendemmia wine club sign-up
- Working with our marketing team to convert leads and campaigns into visits and members
- Managing cellar door P&L;,



inventory and sales forecasting
- Maintaining site health, safety and compliance standards
- Managing stock, cash handling and point-of-sale operations

About you

- A genuine love of wine and the stories behind it
- Experience in hospitality, retail or cellar door management
- A genuine drive for sales and hitting targets, not just service
- Strong people leadership, with the ability to train and get the best out of a small team
- Confident communicator with natural storytelling ability
- Commercially minded, with confidence owning budgets, stock and sales numbers
- Wine knowledge essential; formal qualifications a bonus, not a requirement
- Current RSA, managers card and driver's licence
- Availability to work Thursday to Monday

About us Founded in 2004 by Larry and Edwina Cherubino, Cherubino Wines has built its reputation on a simple belief: exceptional wine starts in the vineyard. Sourcing fruit from across Margaret River, Great Southern and Pemberton, the winery has earned recognition among Australia's best, including Winery of the Year honours and a place in the Matthew Jukes 100 Best Australian Wines. Today, the Wilyabrup cellar door welcomes visitors from around the world to taste that reputation for themselves.

📌 Cellar Door Manager Cherubino Wines, Wilyabrup – Margaret River, WA
🏢 TYWC
📍 Wilyabrup