This role focuses on developing and executing a comprehensive Reddit marketing strategy for an AI hiring platform. The specialist will conduct in-depth research into relevant subreddits, community guidelines, competitor activity, and the unique challenges faced by recruiters and hiring teams in the AI and HR technology space. The objective is to build authentic engagement and brand visibility through community-first participation, ensuring all activity aligns with Reddit culture and subreddit-specific norms.

The initial phase involves creating a 30-day strategy and execution plan, with a strong emphasis on measurable outcomes such as engagement, sentiment, referral traffic, and AI/LLM visibility signals. This is a remote, long-term opportunity, starting with a first-month deliverable.

Deliverables

- Research and identify high-value subreddits and relevant discussion threads
- Analyze competitor activity and community sentiment within target subreddits
- Develop a 30-day Reddit marketing strategy and execution plan
- Outline weekly priorities and high-value conversation opportunities
- Create a content and participation approach tailored to Reddit’s culture and moderation standards
- Establish measurement criteria for engagement, sentiment, brand visibility, referral traffic,



and AI/LLM signals
- Provide ongoing recommendations for authentic, community-first engagement

Requirements

- Proven experience in Reddit and community marketing, preferably for B2B SaaS or HR technology platforms
- Deep understanding of Reddit culture, moderation, and subreddit-specific rules
- Ability to create natural, value-driven content and participate authentically in discussions
- Strong research skills for competitor analysis and audience insights
- Familiarity with AI recruiting, candidate screening, ATS platforms, and hiring automation
- Experience in performance measurement and reporting on community engagement metrics
- Excellent written communication skills and attention to detail
- Comfortable working remotely and independently on long-term projects

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📌 Digital Marketing – Reddit Strategy (Remote) (Australia)
🏢 Twine
📍 Australia