Own end-to-end performance marketing and paid media strategy, delivering measurable growth across our McoBeauty portfolio.

21st August, 2026

About DBG Health & Beauty:At DBG Health, we are Defined by Good. Guided by a simple but powerful purpose: to create a worldwherefeeling better is a right, not a privilege. Every day, millions of people rely on us for affordable, innovative health, wellness, and beauty solutions that make a genuine impact. Headquartered in Melbourne, withVidaCorp'shead office in Sydney, weoperateas a global-scale, privately owned organisation powered by more than 1,500 professionals, united by a mission to help people feel better, live well, and thrive. DBG Health's Beauty portfolio builds leading brands focused on enhancing wellbeing worldwide. Operating across Australia, New Zealand, the US, the UK, and Europe. DBG Health's growing portfolio includes MCoBeauty, Nude by Nature, Esmi Skin Minerals, Natalis, Ferro-grad C, Chemists' Own, and more. Our teams work collaboratively to deliver high-quality, value-driven products at an accessible price point.

About The Role

DBG Health is seeking an experienced and commercially driven Digital Marketing Manager to lead performance marketing and customer acquisition strategies across our McoBeauty portfolio. Based in Sydney on a 12mth Fixed-Term Contractand reporting to the Head of Commercial Marketing, this role will drive digital growth through data-led decision making, strategic media investment, and optimisation across key paid channels. Working closely with Brand, eCommerce, Creative, CRM, Social, Sales and external agency partners, you will own the end-to-end performance marketing function, delivering measurable business outcomes while enhancing customer experience and brand visibility.

Role & Responsibilities

- Develop and execute the annual digital marketing and customer acquisition strategy across Meta, Google, TikTok and programmatic channels.
- Manage and optimise paid media budgets to achieve ROAS, CPA and revenue targets while driving profitable growth.
- Analyse campaign performance and translate insights into actionable recommendations that improve commercial outcomes and customer acquisition.
- Lead agency relationships, ensuring strong performance, accountability, optimisation and reporting against agreed KPIs.
- Partner with cross-functional teams to align digital activity with brand campaigns, promotional calendars and retail activation plans.
- Drive continuous improvement through testing, innovation and adoption of emerging digital marketing technologies and best practices.

Skills & Experience

- 4-6+ years' experience in digital or performance marketing, ideally within retail, FMCG, beauty, health or direct-to-consumer environments.
- Proven experience managing significant paid media budgets across Meta Ads Manager and Google Ads, with TikTok and programmatic experience highly regarded.




- Robust analytical capability with advanced reporting skills and the ability to interpret data to drive business decisions.
- Commercially minded with an understanding of P&L; impact, ROI measurement and performance optimisation.
- Exceptional stakeholder management skills with the ability to influence and collaborate across multiple teams and external partners.
- Tertiary qualification in Marketing, Business, Commerce, Communications or a related discipline.

- Exclusive employee discounts via the DBG Health Employee Shop, includingMCoBeauty, Esmi Skin Minerals, Nude by Nature,e.l.f. Cosmetics, Chemist's Own and more.
- Acacia EAP Wellbeing Support, providing confidential 24/7 counselling, mental health support, financial coaching, and managerassistance.
- Join a values-driven, supportive, and friendly culture within a dynamic, fast-growing business that actively promotes professional development and internal mobility.
- Enjoy the ability to work autonomously in an empowering environment that supports ownership,accountabilityand personal success.
- Access to the Bastas Academy for Health Leadership (via Melbourne Business School), supporting emerging and senior leaders with industry-leading programs, coaching, and development.
- DBG Health Leadership Academy, offering structured leadership development, mentoring, and clear career progression pathways.

21st August, 2026

About DBG Health & Beauty:At DBG Health, we are Defined by Good. Guided by a simple but powerful purpose: to create a worldwherefeeling better is a right, not a privilege. Every day, millions of people rely on us for affordable, innovative health, wellness, and beauty solutions that make a genuine impact. Headquartered in Melbourne, withVidaCorp'shead office in Sydney, weoperateas a global-scale, privately owned organisation powered by more than 1,500 professionals, united by a mission to help people feel better, live well, and thrive. DBG Health's Beauty portfolio builds leading brands focused on enhancing wellbeing worldwide. Operating across Australia, New Zealand, the US, the UK, and Europe. DBG Health's growing portfolio includes MCoBeauty, Nude by Nature, Esmi Skin Minerals, Natalis, Ferro-grad C, Chemists' Own, and more. Our teams work collaboratively to deliver high-quality, value-driven products at an accessible price point.

About The Role

DBG Health is seeking an experienced and commercially driven Digital Marketing Manager to lead performance marketing and customer acquisition strategies across our McoBeauty portfolio. Based in Sydney on a 12mth Fixed-Term Contractand reporting to the Head of Commercial Marketing,



this role will drive digital growth through data-led decision making, strategic media investment, and optimisation across key paid channels. Working closely with Brand, eCommerce, Creative, CRM, Social, Sales and external agency partners, you will own the end-to-end performance marketing function, delivering measurable business outcomes while enhancing customer experience and brand visibility.

Role & Responsibilities

- Develop and execute the annual digital marketing and customer acquisition strategy across Meta, Google, TikTok and programmatic channels.
- Manage and optimise paid media budgets to achieve ROAS, CPA and revenue targets while driving profitable growth.
- Analyse campaign performance and translate insights into actionable recommendations that improve commercial outcomes and customer acquisition.
- Lead agency relationships, ensuring strong performance, accountability, optimisation and reporting against agreed KPIs.
- Partner with cross-functional teams to align digital activity with brand campaigns, promotional calendars and retail activation plans.
- Drive continuous improvement through testing, innovation and adoption of emerging digital marketing technologies and best practices.

Skills & Experience

- 4-6+ years' experience in digital or performance marketing, ideally within retail, FMCG, beauty, health or direct-to-consumer environments.
- Proven experience managing significant paid media budgets across Meta Ads Manager and Google Ads, with TikTok and programmatic experience highly regarded.
- Strong analytical capability with advanced reporting skills and the ability to interpret data to drive business decisions.
- Commercially minded with an understanding of P&L; impact, ROI measurement and performance optimisation.
- Exceptional stakeholder management skills with the ability to influence and collaborate across multiple teams and external partners.
- Tertiary qualification in Marketing, Business, Commerce, Communications or a related discipline.

Benefits

- Exclusive employee discounts via the DBG Health Employee Shop, includingMCoBeauty, Esmi Skin Minerals, Nude by Nature,e.l.f. Cosmetics, Chemist's Own and more.
- Acacia EAP Wellbeing Support, providing confidential 24/7 counselling, mental health support, financial coaching, and managerassistance.
- Join a values-driven, supportive, and friendly culture within a dynamic, fast-growing business that actively promotes professional development and internal mobility.
- Enjoy the ability to work autonomously in an empowering environment that supports ownership,accountabilityand personal success.
- Access to the Bastas Academy for Health Leadership (via Melbourne Business School), supporting emerging and senior leaders with industry-leading programs, coaching, and development.
- DBG Health Leadership Academy, offering structured leadership development, mentoring, and clear career progression pathways.

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📌 Digital Marketing Manager (New South Wales)
🏢 DBG Health Pty
📍 New South Wales