At Virbac, we are dedicated to shaping the future of animal health by offering innovative products and services to prevent and treat diseases across livestock, companion animal and equine species. We pride ourselves on creating personalized relationships with veterinarians, farmers and pet owners, ensuring high-quality solutions that improve the lives of animals.

By joining Virbac Australia, you will be part of a passionate, customer-focused team that values strategic thinking, collaborative relationships and continuous innovation. Take your talent into new territories and help us continue to shape the future of animal health.

Join our team today!

Your Role: As the Product Manager – Equine, you will design, propose and execute insight-based marketing strategies for Virbac Australia’s Equine portfolio. In alignment with the National Marketing Manager, you will be responsible for growing market share, optimizing product positioning and margins and leading campaigns across the product lifecycle to achieve our short-, medium-, and long-term business objectives.

Your Responsibilities:

- Market & Consumer Intelligence: Conduct detailed situational analyses, market research, and competitive intelligence to anticipate customer needs, identify commercial opportunities, and build data-driven strategies.

- Portfolio & Strategy Development: Develop multi-year marketing plans and business development initiatives to drive product lifecycle management, sustainable profitability and effective pricing policies.

- Operational Execution: Plan and execute integrated campaign rollouts, promotions and new product launches, ensuring alignment with commercial priorities.

- Financial Oversight:



Manage product line budgets, set promotional expense allocations, monitor sales volume and EBIT returns and adjust promotional strategy to maximize net margins.

- Brand Awareness & Advocacy: Build strong relationships with key account partners, creative agencies and internal teams, and ensure product feedback and compliance standards are seamlessly managed.

- Cross-Functional Leadership: Partner closely with Sales, Innovation/BD, Regulatory Affairs, Supply Chain and Finance to ensure accurate sales forecasting, minimal inventory risks and seamless launch executions.

What You Need to Succeed (minimum qualifications):

- Education: Bachelor’s Degree in Marketing, Business, Animal Science, Veterinary Science or a related field.

- Experience: 1–3 years of experience in product management or brand management within animal health, pharmaceuticals, or related OTC/retail environments.

- Top Skills: Solid market analytical skills, proficiency in Google Workspace and digital marketing tools, and excellent written and verbal communication abilities.

- Requirements: A valid driver’s license and willingness to travel into the field to gather market insight.

What Will Give You a Competitive Edge (preferred qualifications):

- Direct experience or strong technical understanding of the equine market segment in Australia.

- Combined qualifications in both Marketing/Business and Veterinary/Animal Science.

- Demonstrated ability to analyze complex financial data, manage campaign spend and build cross-functional consensus.

- Proven track record in product launch execution.

- A proactive, energetic and customer-focused mindset with strong creative problem-solving skills.

📌 Equine Product Manager (Milperra)
🏢 Virbac
📍 Milperra