Company Description KX Pilates is a dynamic, high-intensity reformer Pilates workout designed to be accessible and challenging for people of all fitness levels. Its 50-minute Signature classes combine traditional Pilates principles with cardio and endurance training to deliver a full-body toning and conditioning experience.

The method focuses on improving flexibility, balance, strength and coordination through human-led small group classes. Founded in 2010, KX Pilates has grown to more than 100 studios across Australia and 30 studios in global markets including New Zealand, Singapore, Indonesia, Japan, Thailand and Taiwan. The brand continues to expand its franchise network, offering growth opportunities in a supportive and energetic fitness workplace.

Role Description The Franchise Recruitment Manager is a full-time, hybrid role based in the Greater Melbourne Area, with flexibility for some work from home. This role is responsible for identifying, attracting, and qualifying potential franchise partners through proactive outreach, digital campaigns, networking, and responding to inbound inquiries.

Day-to-day activities include managing the franchise recruitment pipeline, conducting initial discovery calls and interviews, coordinating assessments, and guiding candidates through each stage of the selection process. The role also involves collaborating with marketing to refine franchise recruitment messaging, preparing and presenting information packs, and representing KX Pilates at events, expos, and industry forums.

The Franchise





Recruitment and Growth Manager will work closely with operations and leadership teams to ensure new franchisees are aligned with brand values, growth objectives, and quality standards.

Qualifications

- Experience in franchise recruitment, business development, or talent acquisition, preferably within fitness, hospitality, or retail franchises.
- Strong skills in stakeholder management, relationship building, and communication to engage and support prospective franchisees throughout the recruitment journey.
- Ability to manage pipelines and CRM tools, interpret recruitment metrics, and use data to optimize outreach and conversion strategies.
- Knowledge of franchising models, basic commercial and financial concepts, and the ability to discuss business plans and performance expectations with candidates.
- Competence in using digital channels (email, social media, online advertising) and marketing materials to promote franchise opportunities and generate leads.
- Highly organized, able to prioritize multiple prospects and deadlines, with strong attention to detail in documentation and compliance processes.
- Comfort working in a hybrid environment, collaborating across teams, and adapting quickly in a fast-growing, entrepreneurial brand.
- Interest in health, fitness, or Pilates and alignment with KX Pilates’ mission to deliver inclusive, high-intensity reformer workouts.
- Relevant tertiary qualification in business, marketing, human resources, or a related discipline is advantageous.

📌 Franchise Recruitment & Growth Manager (Melbourne)
🏢 KX Pilates
📍 Melbourne