Head of Sales & Marketing | Residential Development

- 7,500-lot residential pipeline with serious long-term runway
- The pipeline is built. Now comes the fun part - unlocking its sales potential
- Regular travel across NSW & QLD projects

Own the sales and marketing engine of a major residential portfolio, connecting pricing, product, development and market demand.

YOUR NEW EMPLOYER

Over the past several years, your new employer has quietly built a substantial portfolio of masterplanned communities across regional NSW and Queensland, with the land, development pipeline and construction capability now in place for its next stage of growth.

And the scale is significant. There is a residential pipeline of around 7,500 lots, with thousands of land and spec-home sales forecast over the next 15 years and several major communities with development horizons stretching well beyond a decade. This isn't a business searching for its next project, the pipeline is already there. The opportunity now is to unlock its commercial potential, and that’s where you come in.

Culture is just as important as capability here. This is a founder-led environment where senior leaders stay close to the detail, roll their sleeves up and take ownership. If you are looking for layers of bureaucracy and a team to do everything underneath you, this probably isn't your role. But if you like making decisions, influencing outcomes and seeing the commercial impact of your work, keep reading.

YOUR RECENT JOB

Ultimately, your new job is about owning the performance of the residential portfolio, staying close to the market and knowing when to push, when to pivot and when to listen to what buyers are telling you. You will shape how a significant pipeline of land, house and land packages and spec homes is brought to market, making smart calls around pricing, product, release timing and buyer demand while balancing sales velocity, margin and the broader performance of each development.





Leading a team of 5 across sales and marketing, the role carries accountability for sales, settlements, revenue, forecasting, customer acquisition, community positioning, campaign performance and inventory absorption. There is a close working relationship with Development, Civil and Residential Construction, using what is happening in the market to influence product mix, pricing, release strategy and what comes next.

On the commercial side, the role oversees CRM, reporting, governance and forecasting, giving the business a clear view of what is selling, what is settling and where the opportunities and risks sit. Marketing spend is driven by forecast sales and settlement outcomes, so there is a genuine commercial lens over where investment goes and why.

The portfolio spans regional NSW and Queensland, so travel is part of the role, you can expect around 1 week each month across Dubbo and the Central West, along with travel to other project locations.

ABOUT YOU

First and foremost, you understand residential development. You get how land, approvals, civil delivery, registration, pricing, product, construction and settlement all connect, and how one decision can influence the next. Your background could be in masterplanned communities, residential land development, house and land, volume building or an integrated development and construction business.

You are comfortable reading the market and making the call. When to push price, when to hold, when to change product and when the market is telling you something needs to move.

You can work across Development, Construction, Civil, Finance, Governance and Marketing without disappearing into corporate politics and you take ownership, because this role isn't about reporting on what happened, it's about influencing what happens next.

This is also a role for someone who can think strategically without losing touch with the detail. One minute you may be looking at the broader portfolio, the next you are deep in a project, campaign or sales pipeline.

📌 Head of Sales & Marketing | Residential Development (Newcastle)
🏢 Eight Recruitment
📍 Newcastle