APG & Co

A leader in the Australian fashion industry, APG & Co designs and manages Sportscraft, SABA and JAG. For over 50 years, APG & Co. has curated, grown and evolved these brands to be at the forefront of Australian fashion. We celebrate our history while allowing our brands to express themselves in contemporary, relevant and authentic ways.

The working environment is agile, professional and passionate. The mission: Bringing Style to Life. APG & Co values working as a collective, thriving on change, and playing to win. We are built to last.

About the Role

The Marketing Executive is responsible for the day-to-day execution of SABA's marketing and communications activity, bringing the brand's strategy to life across retail, ecommerce, CRM, social and content channels.

The role works closely with an external Marketing Consultant, who provides strategic direction, campaign planning input and brand guidance. The Marketing Executive directly coordinates and manages the output of an offshore Graphic Designer and an offshore Marketing Coordinator / Social Media Coordinator, ensuring all creative and content deliverables are briefed clearly, produced on time, on brand and to a high standard.

This is a hands-on, execution-focused role suited to someone who is highly organised, detail-oriented and comfortable coordinating a small, distributed team to deliver consistent, high-quality marketing output that supports SABA's position as an accessible luxury Australian fashion brand.

Key Responsibilities

- Marketing & Communications Strategy




- Offshore Team Coordination
- Customer First | Community & Omni-Channel
- Product & Content That Converts | Elevate the Brand
- Retail Marketing | Profitable Stores
- Social Media, PR & Brand
- Creative Production & Agency Management

Requirements

- Successful translation of customer insights, consumer research, sales, and market data into clear action plans
- Strong understanding of communications development, campaign management & implementation and production processes
- Knowledge of emerging technologies and AI tools, and their application across marketing, content creation, customer engagement and business productivity.
- Experience managing agencies, suppliers and external partners.
- Budget and supplier management.
- Fashion or retail industry experience essential.
- Experience delivering customer-focused marketing initiatives, events, partnerships and content programs.
- Solid organisation, project management and prioritisation skills.
- Ability to think strategically while remaining hands-on in execution.
- High attention to detail and ability to solve problems using initiative.

Perks & Advantages

- As part of the APG family, you’ll enjoy:
- 50% off all our brands
- Adaptable working options – hybrid WFH and beautiful studio/office space
- 4pm Friday finishes and true work/life balance
- Birthday leave + monthly social events, morning teas & more
- Employee Assistance Program for you and your family
- Paid Parental Leave

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📌 SABA - Marketing Executive (City of Sydney)
🏢 Apg
📍 City of Sydney