Founder Content Lead

eCom Capital | Gold Coast, QLD | Full Time, In Person (3-5 days per week)

$120,000 to $150,000 base + super + ESOP pathway tied to channel growth & results

The Offer

If you are a genuine creator, this is the role you have been waiting for someone to actually build.
Here is what is on the table:

- The salary. $120,000 to $150,000 base plus super, positioned against your proof, not your years of experience. If your work is elite, I do not care how old you are or what your last title was or how long you have been doing it.

- Real upside. An employee share option plan pathway that opens up as channel growth targets are hit. You build the asset, you get a piece of the asset. That is the fair structure and it is the only structure that attracts owners rather than people that want to just do a “job”

- Full creative control. Total creative ownership of a founder brand from day one. No committees, no brand police, no six layer approval chains. You and me, same room, decisions and action in minutes. Most creatives spend their whole career waiting for this level of authority. Here it is part of the initial conditions.

- Unlimited raw material. Direct daily access to a founder running Australia's largest eCommerce incubator firm, with real clients, real events, real stories, and a business that generates raw material every single day. You will never be sitting around waiting for something “worth filming”

- The trajectory. Within six months you will be hiring and leading your own team of platform specialists that you choose, train, and run. You are not joining a content team. You are founding one, and everything it becomes carries your fingerprints.

- The access. Interstate trips, events, workshops, and international travel to the United States. The camera comes everywhere, and so do you.

That is the deal. Now here is who is offering it and why.

Who I Am and Why You Should Care

I am Sasha Karabut, Founder and CEO of eCom Capital, a 55 person eCommerce coaching and consulting company on the Gold Coast. We take D2C Shopify founders and eCommerce operators and help them scale, from entry level programs through to high ticket masterminds events and workshops. Real business, real team, real business outcomes.

The biggest growth lever left in this business is my own brand. I have the stories, the track record, and the access. What I do not have is a world class operator physically next to me turning that raw material into content at volume. Every day that gap exists, we lose compounding audience growth we never get back.

That is the problem you are being hired to solve.

I am going all in on founder led content. Multiple long form YouTube videos per week, daily Instagram, daily stories, everything captured as it happens and pushed live fast.

I am hiring one person to own all of it with me. Not manage it. Own it.

One filter before you read further. If you have never personally grown a founder or creator brand to several hundred thousand followers or subscribers,



this is not your role, and I will save us both the time now.
I am not looking for someone to build a strategy deck about content. I am looking for someone who creates the way they breathe. If content is just your job, you will not survive the pace here. If content is who you are, you will thrive.

What You Will Actually Do

This is the honest day to day. Read it carefully, because most people who think they want this role do not actually want this role.

- Shadow me. Three to five days a week physically with me on the Gold Coast. At my home office, gym, car rides, at events, on the sales floor, at workshops, on flights. You capture everything as it happens and get it live.

- Shoot and edit yourself. You are on the tools daily. Shooting on camera, framing shots, capturing audio, editing in Premiere Pro and After Effects, designing thumbnails and covers, writing hooks and titles. This is a hands on craft role, not a delegation role. If you have not edited seriously in the last twelve months, do not apply.

- Own the channels. YouTube long form and Instagram are the main platforms, with Facebook and other channels fed off the back of them. You own the content calendar, the publishing, the packaging, and the performance of every post.

- Publish fast. Content captured today goes live today or tomorrow, not next week. Speed is the strategy. A good video published now beats a perfect video published in ten days, because momentum compounds and perfection does not and we want to rely heavily on the audience feedback.

- Build the systems. Documented workflows for capture, editing, packaging, and publishing. You build these as you go in the first three to six months, because everything you build by hand becomes the playbook your future team runs on.

- Then build the team. After the machine is proven, you hire the specialists underneath you. A short form Instagram focused creator. A long form YouTube focused editor and strategist. You train them on the tools, hold them to your standard, and lead the team while staying in the work yourself.

The Output Expectations

I state the volume up front because vague expectations attract vague people. This is the minimum standard, not the target:

- One - two long form YouTube video per week, fully packaged with thumbnail, title, and hook engineered to perform.

- Daily Instagram posts. Reels, carousels, static. Every single day.

- Daily Instagram stories capturing the real day in the life as it happens.

- Facebook and secondary platforms fed consistently off the primary content engine.

If that volume sounds exhausting, it is,



and that is the point.
The people who win in content right now are the ones who can hold this pace without the quality dropping. That is a rare skill and it is exactly why the salary is what it is.

Who You Are

- Proven personal brand growth. You have grown a founder led personal brand or creator channel to several hundred thousand followers or subscribers. This is the hard filter. I want to see the account, the numbers, and exactly what you did. Agency work counts if you personally drove the growth. Watching someone else do it does not.

- A wildly strong design eye. Your design instincts are elite. Thumbnails, covers, typography, colour, framing. You can look at two versions of the same asset and know instantly which one wins and why. Taste cannot be taught on the job, so I am hiring for it directly.

- Real editing skillset. Premiere Pro and After Effects at a professional level. You will edit yourself daily and later train editors to your standard. You cannot train people on tools you cannot use.

- Speed as a default setting. You ship fast without excuses. You get sh*t out and done. Bottlenecks die around you because you would rather publish and improve than polish and stall.

- A creator, not an employee. You create outside of work because you love it. Your own audience is not a prerequisite, but it tells me everything about whether this is a job to you or an identity. The best candidate for this role has probably built something of their own.

- Founder brand fluency. You understand founder led content specifically. Story driven, personality driven, raw over corporate. You know why a shaky phone clip with a real moment beats a polished studio shot with nothing to say.

- Thick skin and strong opinions. You can be around a fast, loud, direct setting five days a week without wilting. I give feedback straight and I expect the same back. You will have full creative authority and full accountability at the same time.

Who This Is Not For

- Strategists who do not shoot or edit. If your last three roles were briefing other people, this will feel like a demotion to you.

- People who need a content calendar approved two weeks in advance. We move at the speed of the day.

- Corporate brand marketers. B2B social managers. People whose portfolio is logos and campaign decks rather than channels and subscriber graphs.

- Anyone who wants remote or hybrid. This role does not work without physical proximity to me, because the content is me.

How To Apply

DO NOT send me a RESUME. Send me proof.

- Links to the founder or creator brands you have grown, with the numbers and a plain explanation of exactly what you did.

- Three pieces of content you personally shot and edited that you are proud of.

- A short video, 3-5 mins, shot and edited by you, telling me why you are the person for this. Treat the video itself as the audition.

Applications without these will not be reviewed.

Sasha Karabut

Founder and CEO, eCom Capital

📌 Founder Content Lead (Burleigh Heads)
🏢 Ecom Capital
📍 Burleigh Heads