The Role

You will head up the performance marketing team and make sure every channel is pulling its weight.
Set the performance marketing strategy and connect it to growth targets
Manage paid media investment across search, social, programmatic and video
Build CRM and lifecycle programs that guide fans from interest to renewal
Grow the audience database in size and quality, keeping data clean and compliant
Run attribution and testing that shapes real decisions
Coach and develop a specialist digital marketing
Work closely with Brand, Content, Media and Insights

Who We're Looking For

You have worked in performance or digital marketing for a while and are comfortable owning a budget and a strategy, not just running campaigns someone else has planned.
Experience leading paid media and agency relationships
Comfortable with marketing automation and CRM platforms
Positive grasp of attribution, testing and marketing analytics
Experience growing a database while protecting data quality




Confident presenting results and getting into campaign detail

And the non-negotiables - you back your decisions with data, you keep testing rather than repeating what worked last time, and you work well with other teams without needing to be chased.

Values in Practice

These are not aspirational - they are the minimum we expect from everyone here.
Always Think Big - Be courageous. Be open to recent ideas. Learn and grow. No limits.
Be Accountable - Own it. Ask for help. The scoreboard matters.
Integrity is Key - Act ethically. Act honestly. Keep our word.
Show Respect - Show care. Listen and seek to understand. Value opinions.
We Are Fans Too - Have fun. Always consider the fan. Share the love of the game.
One Team - Communicate. Trust each other. Celebrate the wins. Build relationships.
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📌 Head Of Performance Marketing Melbourne
🏢 National Basketball League
📍 Melbourne