Take the lead in translating the brand strategy into high quality in-market marketing and communications activity: including developing and implementing a globally aligned, locally authentic Brand positioning strategy, conducting and developing competitive analysis, media strategy, communication strategy development by driving creative ideation and marketing activation of the Brand.
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Responsibilities
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Responsible for the development and implementation of the Brand's Annual Marketing & Communications Plan and Media Plan, in a way that challenges conventional marketing norms
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Ongoing development of campaigns in concert with internal & external partners, that continue to lift the brand to a recent level.
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Adaptation of global assets in a locally authentic way
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Delivery of insights on competitor activity, marketing development and emerging marketing practices.
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Proactively drive marketing performance measurement and recommend improvements accordingly against planned objectives and established activity specific KPIs.
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Develop and implement Brand marketing and communications strategies,
which promote and protect the Brand as well as support the overall business goals
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Achieving the greatest possible effectiveness and efficiency through our creative and media agency partnerships
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Responsible for the execution of all marketing and communication activities relating to the Brand
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Responsible for launch projects from a brand, marketing & communications stand-point.
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Developing and implementing marketing and communications strategy and execution to drive sales and to build the image and reputation
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Who we're seeking
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Formal marketing or business related qualifications (tertiary level)
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5+ years experience working in marketing or Brand
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Automotive experience advantageous but not essential, B2B or B2C experience welcome
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Ability to navigate corporate, complex, global environments.
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Solid agency experience, either inhouse or management of.
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Experience working with marketing communication across different channels.
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Experience of Australian market execution of global brand, advantageous.
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J-18808-Ljbffr
📌 Brand Manager Queensland
🏢 Sharp & Carter
📍 Queensland
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