Do you enjoy using data, automation and customer insights to drive real commercial results?
Join Australia's leading luxury auction house and take ownership of the CRM function that keeps buyers engaged, vendors returning and customer relationships growing.First State Auctions specialises in fine jewellery, Swiss watches and designer handbags.
We're looking for an experienced CRM Specialist to own our CRM program and help drive customer engagement, repeat business and conversion across both buyers and vendors.About the role:This is a hands on role for someone who enjoys building automations, analysing data and continuously improving customer journeys.You'll manage CRM campaigns across our buyer and vendor database, creating personalised communications that increase registrations, bidding activity, repeat purchases and vendor submissions.
You'll also run ongoing testing to improve engagement,



conversion and customer lifetime value.Your responsibilities will include:Managing CRM campaigns across buyer and vendor audiencesBuilding and maintaining automated customer journeys and workflowsCreating customer segments using behavioural and transactional dataRunning ongoing testing to improve customer engagement and conversionMonitoring results and identifying opportunities for improvementManaging incentive campaigns and customer lifecycle communicationsWorking closely with the marketing team to support broader campaignsSkills and experience:Around 5 years' experience in CRM, lifecycle or retention marketingHands on experience building automations and customer journeysExperience with platforms such as ActiveCampaign, Klaviyo, Braze, Salesforce Marketing Cloud or similarStrong analytical skills and confidence working with customer dataExperience improving customer engagement, conversion and retentionA proactive, commercially minded approach with robust attention to detailIf you're looking for a role where you can take ownership, see the impact of your work and be part of a growing luxury brand, we'd love to hear from you.
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📌 Crm Specialist (New South Wales)
🏢 360HR
📍 New South Wales