Lead Membership Experiences for an Iconic Australian Organisation
Victoria Racing Club (VRC) is seeking a Membership Operations Lead to play a critical role in delivering seamless membership experiences across one of Australia's most prestigious sporting and cultural institutions.
This role is ideal for an experienced membership or operations professional who enjoys end‐to‐end campaign delivery, data accuracy, process improvement, and leading operational excellence.
About the Role
Reporting to the Membership Manager, you will lead the planning, execution and optimisation of membership renewals and fulfilment programs, while acting as a subject matter expert across membership operations.
You will work closely with teams across CRM, Marketing, Digital, Ticketing and Customer Operations to deliver a consistent, high‐quality member experience — from renewal through to race day.
Key Responsibilities
Membership Renewals
Lead the end‐to‐end delivery of member renewal campaigns
Collaborate with CRM and Marketing teams on customer journeys, communications and offers
Oversee testing, execution and optimisation of renewal campaigns
Manage auto‐renewal processes and ensure financial compliance
Lead the delivery of physical and digital member fulfilment programs
Partner with suppliers and internal stakeholders to deliver on time and to quality
Identify and resolve member issues to enhance the overall experience
CRM & Data
Maintain CRM data integrity, accuracy and reporting
Process renewals, new applications and membership changes
Race Day Operations
Support member services delivery across race days, including the Melbourne Cup Carnival
Manage key member products (e.g. car parks) during peak events
Assist with escalations and member issue resolution




Process Improvement
Drive continuous improvement across membership operations
Identify opportunities for automation and efficiency
Document and enhance operational processes and systems
What You'll Bring
Experience in a membership, customer operations or similar role
Strong experience across renewals, fulfilment and CRM systems
High attention to detail and ability to manage multiple priorities
Strong communication and stakeholder engagement skills
Proven ability to work in a fast‐paced, deadline‐driven setting
Analytical mindset with a focus on process improvement and efficiency
A proactive, accountable and solutions‐focused approach
What's on Offer
Be part of delivering iconic experiences like the Melbourne Cup Carnival
Work with a passionate and collaborative team
Opportunity to drive improvements and make a real impact
Access to a dynamic, fast‐paced events environment
Our Values
Think VRC— We deliver with one purpose and plan as one team.
Create Joy— We design experiences that bring joy to our members, customers and each other.
Be Gutsy— We honour our heritage while being brave and curious about the future.
F‐Learn— We learn from setbacks and treat them as opportunities for growth.
Care Deeply— We genuinely care about our people, members, customers and community.
How to Apply
When submitting your application, please include your résumé and any other supporting documents.
You must have the legal right to work in Australia.
Appointment to the role is subject to meeting the Victoria Racing Club's employment requirements, which may include (but are not limited to) reference checks, and a National Criminal History Check.
Only shortlisted candidates will be contacted.
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📌 Membership Operations Lead (Melbourne)
🏢 Victoria Racing Club
📍 Melbourne