Job Description
General Manager- GM / Managing Director- MD | Public Relations and Communications Agency | Permanent | Hybrid Role | Permanent Full-Time |
About the Company
We are partnering with a highly regarded Public Relations and Communications agency to appoint an experienced General Manager / Managing Director.
This confidential search represents a rare opportunity to lead a well-established, values-driven agency through its next phase of growth.
There are many additional benefits to working with this agency, and we are happy to share full details with you throughout the recruitment process.
About the Role
As General Manager / Managing Director, you will be the senior operational and strategic leader of the agency, guiding the organisation as it scales, evolves and strengthens its position as a premium specialist communications firm.
Reporting to the Director, this role oversees company vision, commercial growth, operational excellence, team leadership and client service quality.
It is a highly autonomous position requiring strong business and financial acumen, exceptional people leadership and a holistic understanding of integrated communications.
High level key focus areas include:
1. Company Leadership & Operations
Drive business strategy, organisational structure and ongoing growth initiatives
Oversee commercial performance, P&L;, forecasting and profitability
Review and refine operational systems, processes and business efficiencies
Lead strategic planning sessions and monthly leadership meetings
Guide resourcing, workflow, capacity planning and divisional performance
Ensure sustainable growth across revenue streams and emerging service verticals




Foster a high-performing, supportive and positive workplace culture
Lead the agency's progression pathways, performance reviews and 1:1s
Coach and mentor senior leaders to elevate capability across all divisions
Oversee recruitment, talent pipeline management, onboarding, remuneration and HR compliance
Ensure best-practice staff processes, documentation and policies are maintained
Champion a workplace environment built on respect, collaboration and wellbeing
3. New Business Growth & Market Expansion
Lead new business acquisition across existing and emerging service arms
Identify sector opportunities and drive strategic profiling in key markets
Oversee tenders, pitches, proposals and quoting
Build strong relationships across industry networks to grow the agency pipeline
Collaborate with Directors on new service offerings and business innovation
4. Strategic Client Oversight
Provide senior-level internal strategic counsel on major accounts where required to ensure high standards are maintained / delivered
Identify and mitigate client or project risks, ensuring high-quality outcomes
Support Account Directors and senior staff with strategic escalation points
Attend key client meetings, planning sessions and high-pressure engagements




Strengthen long-term relationships with clients, partners and industry stakeholders
Skills & Experience
Prior experience being in a Managing Director (MD), General Manager (GM) or even Group Account Director (GAD- looking to take your next career defining opportunity) or equivalent senior leadership role within a PR and communications agency
Ideally you will have robust consumer / corporate PR / communications portfolio experience
Exceptional financial acumen, including P&L; oversight, budgeting, forecasting, profitability planning and interpreting commercial data
Proven experience leading high-performing teams, mentoring senior talent and cultivating a positive, collaborative culture
Strong capability across business operations, resourcing, capacity planning and organisational structure
Demonstrated success in new business development, pitches, proposals, tenders and identifying market opportunities
Confidence stepping into senior client relationships to provide strategic counsel, manage escalations and support complex campaigns
A solutions-focused mindset with confidence navigating change, pressure and competing priorities
Exceptional communication skills, emotional intelligence and the ability to inspire, unite and empower your team
How to Apply
Apply here or send us an email ****** your updated CV!
Please note, your application will be managed in the strictest confidence.
This is an urgent requirement, so if you are interested in the above, we would love to hear from you!
To be considered for this role you must have full working rights in Australia!
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📌 General Manager- Gm / Managing Director- Md | Public Relations & Communications Agency- Consume[...] (Victoria)
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