Overview
Our client, a leading global technology and financial services organisation, is seeking an experienced Senior Lifecycle Manager to join their Marketing team on a contract basis.
This is a senior, strategy-led role with real ownership; you'll be responsible for the end-to-end CRM & Lifecycle strategy across Australia, New Zealand and the UK, while also building the playbook for a global churn strategy.
You'll lead and coach a team, influence across product, engineering, analytics and creative, and operate as a trusted advisor on all things CRM.
What you'll do
Own the end-to-end ANZ + UK CRM & Lifecycle strategy and be accountable for the team hitting lifecycle OKRs
Build and lead the playbook for a global churn strategy
Design, introduce and continuously improve CRM & Lifecycle journeys to maximise impact
Lead a rigorous A/B testing and experimentation agenda across ANZ + UK lifecycle channels
Use data and insights to continually optimise strategy, tactics and growth performance
Manage, coach and develop direct reports to perform against team OKRs
Build robust cross-functional relationships across marketing, product, engineering, legal, analytics and creative
Understand ANZ and UK consumers to identify growth and optimisation opportunities
Collaborate and share ideas with the global lifecycle team
What you bring
6+ years' experience in CRM or data-driven marketing
Proven track record delivering CRM strategies that drive performance and hit KPIs




Deep understanding of segmentation, personalisation and using data to scale CRM programs
Experience leading and coaching teams
Strong ability to think strategically and analytically, with a customer-first mindset
Proven ability to influence and build relationships across cross-functional teams
Comfortable working with large datasets and identifying actionable trends
Experience building and executing experimentation and A/B testing roadmaps
Background in fintech, retail or a high-growth digital environment
Exposure to global or multi-market CRM strategies
Bachelor's degree in Marketing, Commerce or a related discipline
Who you are
A strategic thinker who can also roll up their sleeves and execute
Data-driven, commercially minded and results-focused
A creative and empathetic leader who always puts the customer first
Confident influencing senior stakeholders and cross-functional teams
Energised by building new processes, playbooks and ways of working
Why apply?
Own a genuinely senior, strategy-defining CRM role across three markets
Build something lasting including a global churn playbook
Work within a high-performing global lifecycle team at one of the world's leading payments platforms
If you're interested in this prospect, please click the appropriate link to apply.
For a confidential discussion, contactMichael Hammond on
#J-*****-Ljbffr

📌 Senior Marketing Lifecycle Manager (Melbourne)
🏢 Salt
📍 Melbourne