Job Description
3mo ago , from Advertising Industry Careers
Brand ManagerGreat things are happening in the Europe and Australia (EUAU) region.
Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D; center, andcommercial/distributormarkets across Europe, Australia, and New Zealand.
We are energized by over 150 years of bringing people together with the food they love.
With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre
One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU.
In a world that's ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.
Brand Manager – Drive growth for the Iconic Brand - Old El PasoWe're looking for a commercial, insight-led Brand Manager to grow one of our key grocery brands in Australia.
In this full-time role based at Mt Waverley, you'll own the brand portfolio and innovation pipeline end-to-end – from opportunity identification and strategy, through to launch and in-market performance of the Old El Paso brand.
You'll partner with cross-functional teams (Sales, Category, R&D;, Supply Chain, Finance) and agencies to deliver impactful innovation, compelling brand communications and standout in-store activation.
About General Mills AustraliaJoin a global food company that makes food the world loves.
Do
Old El Paso, Latina Fresh Pasta, and Häagen-Dazs ring a bell?
At General Mills, we're committed to innovation, growth and making a positive impact.
We're proud to be certified as a Great Place to
Work for 7 consecutive years, and one of the Best Workplaces in Australia for Women for the third time in ****.
What's in it for YOU?
We believe in helping our people thrive, professionally and personally:
Flexible working: ***** home/office model.
Wellbeing focus:



Half-day Friday every week to support work–life balance.
Convenience: Free in office parking at our Melbourne office.
Growth & development: World-class L&D; programs and in-house mentoring.
Inclusive culture: Best-practice flexibility and inclusivity where you're seen, heard and belong.
Your ImpactAs Brand Manager, you will:
Lead innovation and renovation projects from idea to launch, acting as marketing lead and stage-gate gatekeeper.
Use brand, consumer, category and customer insights (e.g., Nielsen, Quantium) to spot gaps and growth opportunities.
Own brand profitability and activation, managing GM%, portfolio mix, pricing, packs and value initiatives.
Influence media and BTL activation aligned to brand strategy and power periods.
Build strong retailer relationships and create compelling sell-in materials for range reviews and key customer engagements.
What You BringExperience
3+ years ABM/Brand Management in FMCG (4+ years including NPD project management highly regarded).
Skills & mindset:
Proven track record owning projects end-to-end across innovation and base business.
Experience working in an international BDT structure (highly regarded).
Strong commercial and analytical skills; confident using data to drive decisions.
Ability to identify consumer trends, opportunities and threats.
Excellent cross-functional stakeholder, international BDT, and agency management, with strong influencing skills.
Proactive, decisive and results-driven, comfortable challenging the status quo with facts.
Excellent communication and high attention to detail.
TheEssentialsEducation:Bachelor's degree, preferably in Marketing, Sales or Commerce.
Location: Mt Waverley, VIC (domestic scope, occasional travel – approx. 5%).
Ready to
Make Your Mark?
If you're a commercial, insight-led Brand Manager (or experienced ABM ready for the step up) with a passion for consumer brands, innovation and sustainable growth, we'd love to hear from you.
#J-*****-Ljbffr

📌 Brand Manager (Victoria)
🏢 General Mills
📍 Victoria