Job Description
Are you ready to lead the next wave of digital innovation in B2B marketing?
At Green Hat, we help some of Australia's leading B2B brands (think SAP, ANZ, NEXTDC, Nestlé, McCain and more) connect marketing to revenue through smart strategy, creativity and technology.
After an internal reorganisation, we're now looking for a Head of Digital Experience (DX) – a hands‐on AI‐savvy digital leader who's ready to drive the future of digital strategy, martech and customer experience across our clients and our agency.
The role
You'll lead our Digital Experience practice and a team of talented specialists across:
Marketing Automation & RevTech
Web Development
Data & Analytics
B2B Media & Search
You'll be both a strategist and a doer – helping our clients shape their martech ecosystems, optimise performance and deliver data‐driven, personalised engagement.
You will be involved in the AI transformation of the agency and that of our clients.
You'll also work closely with our Account Service team to ensure digital is at the heart of every client solution.
What you'll do
Lead, grow and inspire our DX team to deliver outstanding client outcomes
Be a trusted advisor to CMOs and digital leaders at major B2B brands
Stay ahead of AI, digital and martech trends – recommending new tools, techniques and services
Collaborate with internal teams to design integrated digital solutions
Drive Green Hat's own digital strategy and showcase what best‐in‐class looks like
What success looks like
You're recognised by clients and peers as a digital thought leader




Green Hat is known for B2B digital innovation and effectiveness
AI is embedded in our digital solutions, driving efficiency, effectiveness and value‐creation
Your team is energised, motivated and delivering outstanding work
What you'll bring
Proven experience leading digital, martech or CX functions in an agency or B2B environment
Deep knowledge of marketing automation, data, web and media performance
Experience in AI implementation and passion to do more
Ideally experience in ABM design and execution
Strong client leadership and consultative skills
Curiosity, strategic thinking and a passion for emerging tech
A balance of commercial acumen and digital creativity
Why Green Hat?
You'll join a collaborative, award‐winning B2B agency that values innovation, learning and making a real impact.
You will have the opportunity to work with blue‐chip brands globally, regionally and locally.
You will be part of our Agency Leadership Team (ALT) and working on the growth strategy for our clients and our agency with some of the leading experts in B2B.
You will add your sense of curiosity and adventure to our culture that values the individual, diversity and equality.
If you're a digital leader ready to shape the future of B2B marketing, we'd love to hear from you.
This is a Melbourne‐based hybrid role with options to work from the office and home.
Only Australian residents need apply.
Referrals increase your chances of interviewing at Green Hat by 2x.
Seniority level
Mid‐Senior level
Employment type
Full‐time
Job function
Marketing
Industries
Advertising Services and Marketing Services
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📌 Head Of Digital Experience (Dx) (Victoria)
🏢 Green Hat
📍 Victoria