Job Description
Are you a director-level paid social specialist who knows how to scale ecommerce revenue through Meta Ads?
If so, this role might be for you.
Webprofits is a leading DTC + ecommerce marketing agency specialising in helping ecommerce brands with $100k/mo to $500k/mo revenue scale through intelligent ecommerce scaling frameworks.
We're looking for a director-level paid social specialist with strong experience in scaling ecommerce revenue through Meta Ads to drive the performance strategy and execution for our fastest-growing ecommerce clients.
In this role you will be leading all communications with the client, scaling ecommerce revenue through Meta Ads (and other paid social channels) and working with a cross‐functional team of Webprofits experts to hit the clients' ultimate revenue and profitability goals.
Webprofits is a remote‐first, independent agency with a culture that promotes transparency, learning and excellence.
We use Slack, Notion and Google Apps for all of our communications and are versatile on the hours you work as long as you attend the regular, collaborative meetings.
Want to go to the gym in the middle of the day and work later in the evening?
That's fine.
Need to pick up your kids from school and spend some time with them and then make it up at night?
That's fine too.
We offer flexibility and autonomy if you're great at what you do and are highly communicative about your schedule.
This is a great opportunity for someone who has a passion for scaling ecommerce brands and wants to take their skills and expertise to the next level.
Simply put, you need to LOVE the work and be great at it.
REQUIREMENTS
The successful candidate will be able to demonstrate passion and proven experience with:
Advanced Media Buying on Meta as a primary channel, and TikTok as a secondary channel




Must be able to take an ad account from $1K spend daily to $5K spend daily
Must be able to read data at scale for orientating creative iterations
End‐to‐end Creative Strategy
Conceptualising, ideating and creating UGC strategies based on research and performance
Conceptualising, ideating and creating static assets i.e. images and carousels that drive eCommerce sales
Writing compelling ad copy to supplement targeted performance creative
Driving the full digital strategy for ecommerce Meta campaigns
Developing media plans that support growth
Being the main POC and driver of performance strategies with the client
Reporting on performance data both internally and client‐facing
In this role you will also be required to:
Explore, test and scale Meta campaigns
Write and brief all ads for your Paid Social campaigns
Optimise and manage campaigns within Meta Ads Manager
Create funnel based strategies to deliver performance
Innovate and test Creative Ads angles to drive ROI on your campaigns
Prepare performance analysis reports and make recommendations to adjust and improve strategy performance
Read and articulate performance data for internal and client‐facing reporting
Conduct meticulous consumer research that orientate GTM strategies
Share your knowledge and experience with the greater Webprofits team
BENEFITS
Webprofits employs the best minds in strategy, marketing, and technology and delivers on a 18‐year history at the frontlines of digital marketing.
Our goal is to be the #1 DTC Marketing Agency in Australia, and we are focussing all of our efforts into achieving that goal.
Webprofits is a remote‐first team with its head office in Sydney so if you want to have a hybrid remote lifestyle this will also suit well.
Webprofits prides itself on its ability to always find a better and smarter way and we share that through our Growth Manifesto Podcast.
#J-*****-Ljbffr

📌 Director Of Paid Social (Ecommerce) (Canberra)
🏢 Webprofits
📍 Canberra