Job Description
Technical Sales Representative / Sales Engineer – General Industry (NSW)
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The Technical Sales Representative – NSW is a front-line, revenue-driving role responsible for developing and growing sales of Atlas Copco General Industry solutions across New South Wales.
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This position focuses on field sales execution, product demonstration, technical solution selling, and customer development, working directly with end users and through authorized distributors.
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Key Outcomes
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Consistent achievement of order intake and sales targets
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Expansion of Atlas Copco footprint in manufacturing, automation, mining, energy, maintenance and industrial assembly
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Strong, trust-based relationships with customers, decision-makers, distributors and Atlas Copco team.
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Increased adoption of smart, connected, and error-proof assembly solutions
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Core Responsibilities
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1. Field Sales & Business Development
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Actively sell Atlas Copco General Industry tools, systems, and solutions (Hardware and software) in NSW
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Develop new customers and distributors while growing existing accounts
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Identify new applications, projects, and growth opportunities
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Execute structured territory planning and daily call routing
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Own the full sales cycle: lead → opportunity → quotation → order
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2. Technical & Solution Selling
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Analyze customer processes to identify bottlenecks, risks, and improvement areas
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Propose value-based solutions, not just products
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Conduct:
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On-site customer visits
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Technical assessments
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Product demonstrations and presentations
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Promote:
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Advanced tightening strategies
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Error-proofing and operator guidance
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Data capture, traceability, and process capability concepts
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Support customers with ROI and payback justifications
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Work closely with authorized distributors and service partners
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Support distributor sales through:
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Technical training
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Application support
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Build long-term, mutually beneficial distributor relationships
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Identify gaps in coverage and support corrective actions
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Maintain accurate and disciplined CRM usage:
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Forecasting and activity tracking
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Monitor competitor activity, pricing, and market trends
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Provide structured feedback to the Business Line Manager on:
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Key projects
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Competitive threats
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5. Professional Representation
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Trade shows
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Product launches and seminars
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Participate in internal sales meetings, training, and toolbox talks
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Act as a trusted technical and commercial advisor to customers
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Required Qualifications & Experience
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5+ years experience in technical or industrial field sales
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Background in manufacturing, automation, wind, mining, energy, or industrial assembly
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Proven ability to sell technical solutions and premium products
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Strong understanding of industrial processes and applications
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Experience managing a sales territory and achieving targets
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High level of autonomy, discipline, and ownership
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Preferred
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Bachelor's degree in Engineering (Industrial, Mechanical, Automation) or equivalent experience
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Experience working with distributors or channel partners
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Exposure to smart tools, automation, or digital manufacturing concepts
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Experience delivering customer training or technical seminars
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Solid communication, presentation, and negotiation skills
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Ability to engage stakeholders from shop-floor to management level
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Analytical mindset with ability to articulate customer value and ROI
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Structured time management and planning skills
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Confident, resilient, and results-driven
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Personal Profile
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Ambitious, proactive, and execution-focused
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Technically curious with a strong learning mindset
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Customer-centric and solution-oriented
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High integrity and alignment with Atlas Copco Business Code of Practice
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Team player who collaborates effectively with sales, service, and distributors
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What We Offer
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Competitive base salary + performance-based commission
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Superannuation
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Company laptop and mobile phone
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Extensive onboarding, product, and application training
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Clear development path within Atlas Copco
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Long-term career stability with a global market leader
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📌 Technical Sales Representative / Sales Engineer - General Industry (Nsw) (New South Wales)
🏢 Atlas Copco
📍 New South Wales