Job Description
AI-First CRO Copywriter (D2C & Generative AI | Job Onsite in Dubai)
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Position: AI-First CRO Copywriter
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Compensation: AED 18,000 - AED 22,000 per month + 10% Performance Bonus (Tax-Free)
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Total Annual Package: Up to AED 308,700 (Tax-Free)
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Location: Dubai, UAE (On-site) with relocation assistance and visa support
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Are you the 1 in 38,550 CRO Copywriters who knows that the future of conversion isn't just about human creativity, but about merging it with AI-powered precision at scale? Then, we have an exciting opportunity for you here at Puffy.
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What Is In It For You:
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Pioneer the Future of AI-Powered Conversion. You won't just write copy—you'll build and master a content engine that merges human creativity with AI precision. Your work will directly accelerate our testing velocity and redefine what's possible in direct-response marketing.
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Partner with the top 1%: Work directly with our Forbes Council Member CEO and a leadership team of proven experts, gaining firsthand exposure to the strategic decisions and high-velocity execution that drives a global brand.
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Experience a World-Class Lifestyle. Based at our dynamic Dubai Internet City headquarters, you will benefit from a tax-free income and an international lifestyle in one of the world's most advanced cities, with full relocation and visa support.
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Master an AI-Native Toolbox. While other companies are still manually drafting copy, you will be using generative AI to create and analyze a high volume of copy variants, dramatically increasing testing velocity and building a content engine that gets smarter over time.
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What You'll Need:
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3+ years of experience in direct-response or conversion-focused copywriting, with a proven portfolio of results.
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At least 1 year of hands‐on experience using generative AI tools in a professional marketing context to create and optimize content.
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Deep knowledge of CRO principles, A/B testing methodologies, and data analysis.
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Proficiency in prompt engineering: An ability to guide AI to produce on‐brand, persuasive, and contextually relevant content that meets specific conversion goals.
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An analytical and experimental mindset, with a passion for using data to find what works and an eagerness to test new ideas and technologies.
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Familiarity with AI-powered testing
platforms/dashboards
and analytics tools (e.g., Google Analytics).
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Exceptional editing skills and a meticulous eye for detail, ensuring AI-generated content meets the highest standards of quality, clarity, and brand voice.
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Ability to thrive in a fast-paced setting, managing multiple projects and adapting quickly to new tools and processes.
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The Puffy DNA:
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Be the Owner: We don't hire employees; we welcome owners. You're accountable for results, not activity.
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Execute with Urgency:



We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
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Demand Excellence: We solve the hard problems that others can't, pushing the boundaries of our craft.
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Go All-In: When the mission demands it, we rally as one team to cross the finish line.
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Monthly performance bonuses (up to 10%)
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Tax-free income
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Annual return flight allowance to your home country
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Parking allowance (up to AED 7,800 annually)
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Life insurance & Personal Accident Insurance (24x monthly salary)
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22 working days annual leave + UAE public holidays
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UAE work visa sponsorship
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International flights & airport transfers
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AI First organization with access to AI-native tool stack
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Premium office environment in Dubai Internet City
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International team collaboration (14+ nationalities)
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Other Benefits:
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End of Service Gratuity per UAE law
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Your 90-Day Objective:
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Your mission begins on Day 1. You will achieve a critical, measurable outcome that delivers a big impact on the business:
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Deliver at least ONE validated A/B test winner on a key landing page or funnel step that achieves a statistically significant uplift in Revenue Per Visitor (RPV) or Add-to-Cart Rate.
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The alternative is another year where your potential is capped and your best ideas die in committee.
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Ready to Shape Your Story?
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Click "Apply" and take the first step.
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Seniority level
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Mid-Senior level
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Employment type
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Full-time
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Job function
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Art/Creative, Advertising, and Marketing
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Industries
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Retail
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📌 Ai-First Cro CopywriterC & Generative Ai | Job Onsite In Dubai) (Victoria)
🏢 Puffy
📍 Victoria