Own the insights function and make your mark
Turn consumer behaviours into business growth
Partner with key decision makers across the business
Turn Insights into Impact
Not all insights roles are created equal.
This one sits right in the heart of innovation, where consumer behaviour, category performance and commercial decision making come together to shape what gets developed, launched and scaled.
We're looking for a Senior Consumer & Category Analyst who is curious about why consumers buy what they buy, confident working with data, and motivated by seeing insights turn into real products on shelves!
About us
Established in ****, BE Campbell is one of Australia's largest and growing family‐owned meat operations, supplying leading supermarkets, restaurants, butchers and export partners.
Guided by our purpose of Enriching lives through wholesome food, we deliver high‐quality products through cutting-edge processes and a team of 600+ people across Western Sydney. We're proud of our inclusive, family‐values culture where people are supported to succeed.
Why this role is different
This isn't a back‐office analytics role.
You'll partner closely with our NPD team and commercial stakeholders, helping answer questions like:
What are consumers gravitating towards and why?
How do we turn data into clear, confident decisions?
Your insights won't sit in spreadsheets. They'll shape innovation pipelines, strengthen business cases, and influence what we bring to the market.
What you'll be doing
Analysing consumer,



customer and category data to uncover trends and opportunities
Supporting new product development with evidence‐based recommendations
Monitoring competitors and category performance
Translating complex data into transparent, compelling stories
Partnering across Sales, Operations, Finance and Quality
Improving data quality, governance and reporting processes
What we're looking for
Experience in consumer insights, category or commercial analytics (FMCG / food manufacturing ideal)
Strong expertise across both quantitative and qualitative research methodologies
Proven ability to manage insight projects from brief to delivery
Strong capability working with multiple data sources
Proven Power BI and data visualisation experience
Ability to translate data into actionable insight
Comfortable working with cross‐functional stakeholders
A genuine interest in consumer behaviour and category dynamics
Experience within private label (own label) FMCG environments, supplying major retailers such as Woolworths, Coles, Aldi and independent grocery channels, will be highly regarded!
Why Join us?
A hands‐on role with real visibility and influence
Exposure to the full NPD lifecycle
A supportive, values‐led culture where safety, integrity and teamwork matter
Space to shape how insights are used, not just delivered
If you enjoy connecting data to real‐world decisions and want your work to influence what gets created next, we'd love to hear from you!
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📌 Senior Consumer & Category Analyst (New South Wales)
🏢 B E Campbell Group
📍 New South Wales