Job Description
**** Master Lanzhou Beef Noodle is looking for an execution-focused Marketing Manager ready to build something real — driving brand presence, customer engagement and growth across our rapidly expanding national network. This is a genuine ownership role: you'll shape marketing end-to-end, from strategy through to store-level execution, leading a small, lean team with 1 direct report. You're equally energised by big-picture thinking and getting things done on the ground, as we scale toward significant national expansion.
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Key Responsibilities
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Develop and execute the annual marketing plan, driving brand positioning and consistency across our multi-brand portfolio
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Manage the NPD Stage Gate process and lead recent product and menu launches
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Plan and deliver national marketing campaigns across digital, social, in-store and local channels
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Drive digital and social strategy, including culturally relevant campaigns for Chinese-speaking customers (WeChat, Xiaohongshu)
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Build relationships with shopping centre management to secure brand exposure and promotional opportunities
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Support Local Area Marketing and new store openings across 40+ sites nationally
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Manage the marketing budget with a clear focus on ROI and commercial impact
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Track campaign performance weekly and report on brand sentiment, NPS and customer feedback
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Required Experience
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Bachelor's degree in marketing, Communications, Business or related field
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4–7 years' marketing management experience in hospitality, QSR, retail or multi-site business
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Fluent Mandarin (native/bilingual proficiency) – this is essential
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Proven success in campaign management, digital marketing and brand strategy
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Strong commercial mindset with a clear focus on sales impact and ROI
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Highly hands-on, with the ability to manage multiple campaigns simultaneously
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Preferred Experience
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Experience with Chinese marketing platforms in Australia
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Understanding of culturally relevant marketing for Chinese audiences
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About the Company
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**** Master Lanzhou Beef Noodle is a fast-growing national hospitality group specialising in authentic Lanzhou hand-pulled beef noodles, with 40+ stores and strong Chinese heritage. Backed by an ambitious growth strategy, we're scaling fast and building something genuinely exciting.
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Real ownership in a high-growth, national QSR brand
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Direct impact on sales and expansion, supported by a Marketing Assistant
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Clear path to senior marketing leadership as the business scales
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Hands-on, fast-paced culture where your work genuinely moves the business
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#J-*****-Ljbffr

📌 Marketing Manager -- Qsr (Melbourne)
🏢 1919 Master Lanzhou Beef Noodle
📍 Melbourne