Job Description
TheOutbound Business Development Representative (BDR)is responsible forgenerating newpipelineby proactively engaging target accounts through strategic outbound prospecting.
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The role focuses onidentifying and engaging high-value prospectsacross priority industries and accounts, using personalised outreach to create new opportunities for the sales team.
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Working closely with Sales,
Marketing(particularly
ABM &Field; MarketingManager), the Outbound BDR executesaccount-based outreach strategiesaligned to priority target accounts and vertical markets.
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This role plays a critical part in supporting the company'snew logo acquisition and market expansion strategywithin a defined
territory(e.g.specific
industries and line size businesses inNew Zealand).
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Key Responsibilities:
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Outbound Prospecting
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Generatenew salesopportunities through proactive outreach including:
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Cold calling
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Personalizedemail outreach
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LinkedIn prospecting
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Social engagement
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Identifyand engage key decision-makers within target accounts.
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Build,nurtureandmaintaina
strong pipeline of qualified prospects.
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Account-Based Outreach
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Execute structuredaccount-based prospecting programsaligned with target account lists.
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Collaborate withABM &
FieldMarketingManagerand
Sales to prioritise accounts based on:
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Industry focus
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Ideal Customer Profile
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Market expansion opportunities
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Intent
signalsindicatingbuying
readiness or engagement
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Develop personalised outreach strategies tailored to each target account.
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Meeting Generation
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Secure qualified meetings between prospects and the sales team.
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Ensure meetings are well-qualified and aligned withagreedICP.
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Prepare Account Executives with relevantcontexton each opportunity.
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Market & Account Intelligence
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Research accounts
toidentifypotential
business needs, challenges, and opportunities.
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Stay informed about industry trends and regulatory developments affecting workplace safety and compliance.
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Use insights to
improveprospectconversations
and outreach messaging.
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Collaboration withABM &Field; Programs
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Partner with Marketing on:
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ABM campaigns
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Event follow-up
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Webinarengagement
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Engage target accounts around marketing initiatives to drive meetinggeneration.
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Leverage marketing insights and intent signals to prioritise outreach.
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Performance & Reporting
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Maintainaccurateprospect
and activity records withinSalesforce and sales engagement platforms.
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Track performance across key metrics including:
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Activity levels
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Meetings booked
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Opportunities generated
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Pipeline value created
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Continuously test
andoptimiseoutreach
approaches.
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Success in This Role Looks Like
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Consistent generation ofnew opportunities from target accounts,measured throughaccount penetration and conversion.
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Strong pipeline contribution through outbound prospecting, with consistent achievement ofmonthlymeeting and prospect targets.
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Effective collaboration with Marketing on ABM and field initiatives, with strongfeedback loop tomaximisecampaign impact.
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High-qualityactivity output that drives meetings andqualified opportunities.Meet benchmark of activity > Opportunity of 3% (Activity>MB10%, MB>Opp30%).
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Skills & Experience
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1–3years experienceinsales development, business development, or outbound prospecting.
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Proven ability to generate meetings through proactive outreach.
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Experience inB2B SaaS or
technologyenvironments
preferred, preferablyselling or prospecting intomid-market or enterprise organisations.
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Strong communicationand storytelling skills.
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Ability to conduct research
andpersonaliseoutreach,
andconfidently engage prospects at multiple levels within an organisation.
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Highly resilient and self-motivated with a results-driven mindset.
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Experience withSalesforce, HubSpot, or similar CRM systems, as well as Sales Engagement toolssuch as
Outreach,Salesloft.
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Access to a confidential and free EAP Service (Employee Assistance Program)
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Birthday Bonus Day – A day of paid leave for your birthday!
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Tuition Reimbursement – We are constantly looking to foster development and growth which is why we support eligible employees with education expenses.
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Volunteer Leave – We believe in giving back and supporting activities that serve the community which is why our employee's are entitled to 16 hours of volunteer leave per year to support causes that align with our mission 'Connection Workplace Safety, Compliance and Employee Development'
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Free Skin Checks & Flu Vaccines
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A collaborative and supportive team-based environment
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#J-*****-Ljbffr

📌 Business Development Representative (Outbound) (New South Wales)
🏢 HSI
📍 New South Wales