Job Description
Performance Marketing Strategist & Execution Specialist (Meta Ads, Google & SEO)
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Performance Marketing Strategist & Execution Specialist (Meta Ads, Google Ads & SEO)
n Location: Sydney, Australia (Hybrid)
n Employment Type: Full-Time
n Work Arrangement: 3 days in the office, 2 days working from home.
n Salary: $110,000–$130,000 + Superannuation + Performance Bonus (based on experience)
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About Us
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We are a fast-growing organisation with 12 locations across Australia, focused on delivering exceptional customer experiences and driving sustainable business growth. We believe in innovation, data-driven decision making, and using the latest technology to stay ahead of the competition.
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We're looking for an experienced Performance Marketing Strategist & Execution Specialist to lead our digital marketing efforts. This is a senior role that combines strategy, execution, analytics, AI, and continuous optimisation. You'll work closely with our Social Media Manager, creative team, and leadership to develop integrated campaigns that generate high-quality leads and deliver measurable business results.
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About the Role
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This isn't just an advertising role.
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We're looking for someone who understands how to build a complete digital marketing strategy, execute it, measure results, and continuously improve performance.
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You should be comfortable switching between strategic planning, campaign execution, data analysis, reporting, and collaborating with the wider marketing team.
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If you enjoy solving problems, making data-driven decisions, testing new ideas, and using AI to improve productivity, this role is for you.
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Key Responsibilities
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Marketing Strategy
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Develop comprehensive digital marketing strategies aligned with business goals.
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Create quarterly and monthly marketing plans for all 12 locations.
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Identify growth opportunities through market research, customer insights, and competitor analysis.
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Plan campaigns around promotions, seasonal events, new location launches, and business objectives.
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Allocate advertising budgets strategically to maximise return on investment.
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Understand the customer journey and develop strategies that increase enquiries, conversions, and customer retention.
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Recommend current marketing initiatives, channels, and technologies to improve business performance.
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Paid Advertising
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Develop and execute high-performing Meta (Facebook & Instagram) advertising campaigns.
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Manage Google Ads campaigns across Search, Display, YouTube, Performance Max, and Remarketing.
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Build lead generation funnels.
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Create audience strategies.
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Develop retargeting campaigns.
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Continuously optimise campaigns to improve results.
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Conduct A/B testing across creatives, audiences, offers, copy, and landing pages.
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Scale successful campaigns while maintaining profitability.
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SEO & Organic Growth
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Develop and implement SEO strategies across all websites and locations.
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Perform keyword research and competitor analysis.
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Improve local SEO rankings and Google Business Profiles.
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Optimise landing pages, metadata, internal linking, and website content.
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Identify technical SEO opportunities.
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Monitor keyword rankings and organic traffic.
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Work with the content team to create SEO-driven content.
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Analytics, Tracking & Reporting
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You will ensure all marketing decisions are backed by accurate data.
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Responsibilities include:
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Managing Google Analytics 4 (GA4)
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Google Tag Manager (GTM)
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Meta Pixel
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Conversion API
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Google Ads Conversion Tracking
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Google Search Console
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Event tracking
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Attribution modelling
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Dashboard creation using Looker Studio
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Produce:
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Weekly reports
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Monthly performance reports
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Quarterly strategy reviews
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Campaign analysis and recommendations
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You'll monitor and optimise:
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Cost Per Lead (CPL)
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Return on Ad Spend (ROAS)
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Conversion Rate
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Click Through Rate (CTR)
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Cost Per Click (CPC)
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Customer Acquisition Cost (CAC)
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Lead Quality
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Revenue Attribution
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Organic Traffic
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Keyword Rankings
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AI & Marketing Technology
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We encourage the use of modern AI tools to improve marketing performance and productivity.
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You should have experience using platforms such as:
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Claude
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ChatGPT
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Gemini
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Perplexity
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Midjourney (or similar)
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Zapier
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Make
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You'll use AI to:
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Develop campaign strategies
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Improve ad copy
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Generate landing page content
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Analyse performance
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Automate repetitive tasks
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Create reports
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Improve workflow efficiency
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Collaboration
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You'll work closely with our:
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Social Media Manager
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Graphic Designers
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Content Creators
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Web Developers
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Sales Team
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Leadership Team
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You'll ensure paid advertising, SEO, organic social media, website performance,



and content marketing work together as one cohesive strategy.
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Skills & Experience
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We're looking for someone who can think strategically and execute at a high level.
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You should have:
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Minimum 3+ years managing Meta Ads and Google Ads.
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Strong understanding of marketing strategy and customer acquisition.
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Proven experience building digital marketing strategies from the ground up.
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Experience managing multiple brands or locations.
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Strong SEO knowledge.
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Experience developing lead generation funnels.
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Excellent analytical and problem-solving skills.
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Ability to interpret data and turn insights into actionable strategies.
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Experience managing advertising budgets and forecasting results.
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Strong communication and project management skills.
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Technical expertise in
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Meta Business Manager
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Google Ads
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Google Analytics 4
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Google Tag Manager
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Google Search Console
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Google Business Profile
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Looker Studio
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Meta Pixel
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Conversion API
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Landing page optimisation
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Conversion Rate Optimisation (CRO)
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Bonus Skills
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Multi-location businesses
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Franchise marketing
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CRM integrations
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Email marketing automation
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Microsoft Clarity
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Hotjar
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WordPress
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Shopify
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API integrations
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Marketing automation platforms
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Key Performance Indicators (KPIs)
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Increased qualified leads across all 12 locations.
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Reduced Cost Per Lead (CPL).
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Improved Return on Ad Spend (ROAS).
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Increased website conversion rates.
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Growth in organic traffic and keyword rankings.
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Strong local SEO performance.
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Accurate tracking and reporting.
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Continuous campaign optimisation.
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Successful execution of strategic marketing initiatives.
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What We Offer
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Competitive salary of $90,000–$100,000 + Super.
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Performance-based bonus opportunities.
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Hybrid work environment (3 days in the office, 2 days working from home).
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Opportunity to lead marketing strategy across 12 locations.
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Access to the latest AI and marketing technologies.
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Ongoing professional development and training.
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A collaborative, innovative, and high-performing team.
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Real career growth opportunities within a rapidly expanding organisation.
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Join Our Team
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If you're a strategic thinker who enjoys developing marketing strategies, executing high-performing campaigns, analysing data, and continuously improving results, we'd love to hear from you. Join us and play a key role in scaling our business across 12 locations while working with an ambitious, innovative, and growth-focused team.
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📌 Performance Marketing Strategist & Execution Specialist (Meta Ads, Google & Seo) (New South Wales)
🏢 SJJA Association
📍 New South Wales