Key responsibilities
Campaign Planning, Execution & Performance
Develop and manage integrated marketing campaigns aligned with business and marketing objectives, and targeted for relevant customer segments, including agent and direct audiences
Own the campaign calendar, timelines, budgets and delivery of all marketing activity
Coordinate internal teams, creative resources, agencies and partners to ensure campaigns are delivered on time and to a high standard
Develop campaign briefs and manage the creation of campaign content and creative assets across all relevant channels
Coordinate the marketing delivery of webinars and other customer-facing initiatives, including setup, promotion, EDMs and supporting customer journeys
Establish, monitor and report on campaign and channel performance, including lead generation, engagement, conversion and ROI
Manage the day-to-day delivery and content management of Ormina Tours' marketing channels, including website, EDM, Google & search engine marketing, social media, paid media, PR activity, affiliate marketing, SEO and other campaign-related activities
Manage additional media and advertising channels relevant to campaign objectives, including press and industry publications
Monitor channel performance and identify opportunities to optimise reach, engagement, lead generation and ROI
Agency & Stakeholder Management




Manage the day-to-day relationships and deliverables of external marketing agencies, partners and suppliers
Brief agencies and suppliers, coordinate deliverables and manage timelines and approvals
Support the development and execution of initiatives that drive customer acquisition, engagement and conversion
About you
5+ years' experience in marketing, campaign management or a related role
High attention to detail and the ability to multi task
Proactive and solutions-focussed, with strong problem solving and decision making skills
Ability to work strategically and tactically
Strong communicator with the ability to collaborate effectively across internal teams, agencies, and partners
Data-driven and commercially minded, with an understanding of marketing activities link to business growth
Strong understanding of brand building and drivers of brand growth
Experience in all marketing channels and mediums
Full working rights in Australia
About us
Ormina Tours is a luxury tour operator that specialises in small group and private journeys throughout Europe. We are an Australian company represented in over 200 select travel agents across Australia and New Zealand but our guests reside all over the world. As a growing boutique tour operator, we are very adaptable with our working arrangements. Our motto is that "work needs to fit in with life".
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📌 Digital Campaign Manger (New South Wales)
🏢 Ormina Tours
📍 New South Wales