Job Description
Valor Residential | Sydney, NSW | Full time
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The Opportunity
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Valor Residential is an architectural design and construction company delivering high-end custom homes, major renovations and residential projects across Sydney.
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We are looking for an exceptional Performance & Brand Marketing Manager to take ownership of our marketing function internally.
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This is not a traditional marketing coordinator role, nor are we looking for someone whose experience is limited to managing agencies.
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We are looking for someone who is highly capable, hands-on and commercially driven — someone who can personally manage significant paid media budgets while also understanding what it takes to build and protect a premium brand.
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You will work closely with the Managing Director and sales team, with direct visibility over the quality of enquiries, sales outcomes and projects generated from your campaigns.
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What You'll Own
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Meta Advertising & Lead Generation
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You will take direct ownership of our Meta advertising.
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You must be highly proficient in Meta Ads Manager and capable of personally building, managing and optimising campaigns at significant scale.
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Responsibilities include:
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Build, launch and manage Meta advertising campaigns
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Confidently manage and scale $50,000+ per month in advertising spend
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Develop campaign structures, audiences and testing strategies
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Manage creative testing and iteration
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Monitor CPL, qualified lead cost and customer acquisition performance
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Work closely with our sales team to understand which campaigns are producing genuinely qualified opportunities
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Analyse campaign and CRM data to continually improve performance
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Manage tracking, attribution and conversion events
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Develop and optimise landing pages and conversion funnels
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Continually test new offers, messaging, audiences and creative
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We care far more about qualified opportunities and projects generated than vanity metrics or cheap leads.
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Brand
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Valor operates in the premium residential market.
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You will need a strong eye for detail and an understanding of premium branding, architecture, design and visual communication.
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You will be responsible for ensuring everything we put into the market is consistent with the standard of homes we design and build.
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This includes:
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Brand campaigns
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Advertising creative
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Website and landing-page presentation
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Project marketing
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Photography and video direction
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Social media presentation
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Marketing collateral
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Maintaining consistency across every customer touchpoint
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You need to understand the difference between marketing that simply generates clicks and marketing that builds a valuable brand.
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We expect both.
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Content Creation
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This is a hands-on position.
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You must be willing and capable of getting out to our projects, working with our team and clients, and capturing the content required to tell the Valor story.
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Content will include:
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YouTube videos
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Project walkthroughs
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Construction updates
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Educational content
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Client stories and testimonials
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Short-form video
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Instagram Reels
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Organic social media
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Photography
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Behind-the-scenes content
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Brand campaigns
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You don't need to be a cinematographer, but you must understand how to capture high-quality content and have the judgement to know what is worth publishing.
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Content Distribution
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Creating content is only half the job.
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You will develop a system for turning our projects, people and knowledge into consistently distributed content across:
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YouTube
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Instagram
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Facebook
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LinkedIn
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Website
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Email
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Paid advertising
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A single piece of long-form content should be capable of becoming multiple pieces of short-form and supporting content across different channels.
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Who We're Looking For
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You are someone who combines performance marketing ability with creative and brand judgement.
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You are analytical enough to manage a significant advertising budget but creative enough to recognise excellent content and premium brand presentation.
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Most importantly, you are a doer.
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You don't simply prepare strategies and hand the execution to an agency.
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You know how to get into the platforms and execute.
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You will ideally have:
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Advanced knowledge of Meta Ads Manager
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Proven experience personally managing significant paid media budgets
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Experience managing or scaling accounts with $50,000+ monthly advertising spend
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Strong understanding of lead-generation campaigns
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Strong understanding of tracking, attribution and analytics
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Experience with landing pages and conversion optimisation
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Strong creative judgement
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Excellent attention to detail
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Experience creating and distributing video and social content
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Understanding of YouTube and short-form video
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An appreciation for premium brands, architecture, property or design
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Ability to analyse marketing performance commercially rather than focusing purely on marketing metrics
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Confidence working directly with senior leadership
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A willingness to learn our customers, our projects and our industry in depth
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Experience in construction, property, architecture or luxury brands would be highly regarded but is not essential.
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What Success Looks Like
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Your success won't be measured by followers, impressions or the number of leads generated.
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We will measure:
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Qualified opportunities generated.
n Cost per qualified opportunity.
n Design and construction opportunities created.
n Conversion performance.
n Growth in organic reach and audience.
n Quality and consistency of content.
n Strength and consistency of the Valor brand.
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Our objective is to build an internal marketing capability that understands our customers better than an external agency ever could.
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Why Valor
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You will have access to something most marketers don't — a constant stream of genuinely interesting material.
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Architectural homes. Construction sites. Design development. Interiors. Finished projects. Client stories. Cost and estimating knowledge. Problems being solved in real time.
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You'll work directly with the Managing Director and have the autonomy to test ideas, build campaigns and see the commercial results of your work.
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We are building a significant residential design and construction business, and this role has the opportunity to become a key part of that growth.
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If you are looking for a role where you can take genuine ownership of marketing rather than managing suppliers from the sidelines, we'd like to hear from you.
#J-*****-Ljbffr

📌 Performance & Brand Marketing Manager (New South Wales)
🏢 Valor Residential
📍 New South Wales