Job Description
Apply for the Brand Manager Wine role at BrightSide Executive Search.
Pay Range
A$120,******/yr - A$140,******/yr (Base pay range).
Casella Family Brands is seeking an experienced Brand Manager [Yellow Tail] to drive marketing strategy, innovation, and brand communications across the Australian market, while supporting key global regions.
Reporting to the Global Marketing Manager, this role is responsible for developing and executing long-term strategic and annual marketing plans, leading campaign development, and managing brand assets and budgets to achieve strong commercial outcomes.
Key Responsibilities
Develop and implement 3-year strategic and annual marketing plans in collaboration with internal stakeholders
Create and execute compelling communication strategies, ensuring alignment with brand positioning and company objectives
Manage marketing agencies and ambassador relationships to deliver impactful, results-driven campaigns
Oversee development and maintenance of relevant, engaging brand assets including websites and digital channels
Collaborate with the Innovation team to deliver new product development, packaging design, and brand extensions
Lead marketing analysis, reporting, and post-campaign reviews to measure success and optimise future initiatives
Prepare brand performance reports and presentations for senior management and key stakeholders




Contribute to a collaborative, positive team culture that aligns with company values and behaviours
Ensure compliance with all company policies, WHS standards, and safety procedures
Qualifications
Degree qualified in Marketing or Business
Minimum 4 years' experience in marketing, ideally at Brand Manager level and within the wine industry
Proven experience developing and executing successful brand and communication strategies
Strong project management, organisational, and stakeholder engagement skills
Excellent written and verbal communication abilities
Creative thinker with commercial acumen and attention to detail
Collaborative and proactive, with the ability to influence cross-functional teams and manage multiple priorities
This is a fantastic opportunity for a strategic and creative Brand Manager to join a high-performing marketing team within a respected global organisation.
You'll play a pivotal role in shaping the brand's direction and growth while enjoying a supportive culture and opportunities for qualified advancement.
Seniority Level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Advertising, and Strategy/Planning
Food and Beverage Services, Wholesale Alcoholic Beverages, and Food and Beverage Manufacturing (Industries)
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📌 Brand Manager Wine (New South Wales)
🏢 Brightside Executive Search
📍 New South Wales