At Guzman y Gomez Mexican Kitchen, our mission has always been to reinvent fast‐food.
We're Australia's only fast‐food restaurant to be 100% clean, meaning there are no added preservatives, artificial flavours, added colours or unacceptable additives in our food.
We're incredibly proud of our amazing people, and the unique way we celebrate Mexican culture in everything we do.
Job Description
Lead restaurant marketing across GYG's network and drive local growth at scale.
GYG is opening restaurants at pace, and this is the senior role that makes marketing work at the local level.
The Senior Marketing Manager – Restaurants leads a team of Marketing Managers and Activation Coordinators, owning the local area marketing strategy, and the senior stakeholder relationships that keep corporate and franchise partners aligned to the national brand agenda.
What You'll Do
Lead, coach and develop a team of Marketing Managers and Activation Coordinators: set transparent expectations, manage performance and support professional development
Develop and oversee the local area marketing strategy across the NSW restaurant network and national focus restaurants, ensuring alignment with GYG brand and growth priorities
Work 1:1 with Marketing Managers to support bespoke LAM plans for Corporate and Franchise restaurant groups
Develop and execute marketing strategies for new restaurant openings across NSW and the national network, including 120‐day plans and "next 9 months" strategies
Act as the senior marketing relationship owner for Corporate and Franchise stakeholders across the business




Work with the Sponsorships & Marketing Manager on grassroots sponsorship programs that build brand awareness and community engagement
Use GYG's data to identify restaurant opportunities and drive proactive, evidence‐based marketing solutions
Collaborate with Digital, Creative and Operations teams to ensure integrated execution across all restaurant marketing activity
Build post‐campaign analysis and case studies to share learnings across the wider restaurant network
What You'll Bring
7‐10 years' marketing experience, with at least 2 years in a senior or team leadership role
Proven experience in local area marketing, restaurant marketing or retail marketing
Demonstrated ability to lead and develop a team and manage performance effectively
Strong track record in stakeholder management with both Corporate and Franchise partners
Experience in NRO marketing and managing complex, multi‐stakeholder projects
Holistic marketing mindset encompassing digital, social, media, PR and experiential marketing
Valid Australian driver's licence and willingness to travel intrastate and interstate
What You'll Love
Join one of Australia's fastest‐growing restaurant companies and be part of the story
Real influence in a marketing function that's investing seriously in its capability
Annual long‐term incentive scheme: earn restricted GYG shares with a three‐year vesting period
Up to 5 weeks of annual leave each year (ask us how)
Paid parental leave
The chance to one day become a franchisee and own your own GYG restaurant
A vibrant Surry Hills office, a short walk from Central Station
#J-*****-Ljbffr

📌 Senior Marketing Manager – Restaurants (New South Wales)
🏢 Guzman Y Gomez
📍 New South Wales