Job Description
We Are Tailored is a Melbourne-based house of beverage brands, home to FELLOW craft vodka, Melbourne Martini, Little Drippa, Mabel and Jerri, with a decade of building, manufacturing and white-labelling drinks for their own portfolio and for major Australian retailers.
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They're hiring their first Marketing Manager own commercial growth and brand stewardship across their five priority owned brands, with FELLOW as the focus. You'll lead an existing three-person marketing team, manage agency and freelance partners and report directly to the CEO and current Head of Marketing consultant.
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Based in Epping, Melbourne.
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About the job
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Own commercial growth on FELLOW (roughly 65% of your time), driving acquisition, velocity, retention and revenue across retail, on-premise and digital in a competitive category
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Run performance across the wider portfolio: Little Drippa's NPD launch, Melbourne Martini's DTC growth, Mabel's on-premise build and Jerri's ongoing maintenance
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Set and run the marketing operating rhythm (quarterly OKRs, weekly check-ins, monthly P&L; variance)
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Build, defend and reallocate the marketing P&L;
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Build out the marketing function itself, growing a fragmented part-time team into a foundational in-house team
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Balance long-term brand investment with the short-term activation pressure of a sales-led business
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Set and protect the brand voice across web, retail POS, trade, social, packaging and earned media
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Lead a three-person team plus freelance and agency partners
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About you
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5+ years growing a brand commercially in off-premise (liquor or grocery retail) or on-premise channels, with a solid understanding of retail buyer cycles and trade marketing
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Digitally fluent. You've directed a Digital Marketer and held agencies to account across paid social, paid search, ecommerce and influencer
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Experience building, defending and managing a marketing P&L; with real line-item discipline
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A proven people leader who's hired, developed and managed direct reports without becoming the bottleneck
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Commercially literate beyond marketing craft — comfortable reading a P&L; and holding your own with a Sales Director
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Hands-on by nature. You're happy to brief, draft, edit and ship the work yourself when it needs doing
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Beverage or drinks category experience is a bonus, not a requirement
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Why we love this opportunity
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A rare first-hire marketing leadership role with a transparent, performance-based path to Head of Marketing
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Full ownership of a five-brand portfolio, anchored by a genuine strategic priority in FELLOW
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Direct line to the CEO, with real scope to shape the function rather than slot into one
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A business that backs sustained brand investment as much as short-term commercial results
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The chance to build a marketing team and operating rhythm from the ground up
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