Job Description
Marketing & Business Development Manager
n
Marketing & Business Development Manager
n
Sutherland Shire Law firm
n
About the Role
n
This is not a traditional marketing role. We are seeking an experienced professional who can combine marketing, business development, referral relationship management, reporting and strategic execution.
n
Business Development
n
n
Build referral relationships with accountants, financial planners, and other professionals
n
Coordinate networking events and seminars
n
Develop referral programs
n
Support lawyers with business development
n
Coach Lawyers on business development activity and help grow LinkedIn presence and thought leadership (articles, posts, webinars)
n
n
Marketing & Campaigns
n
n
Deliver the annual marketing strategy
n
Manage digital campaigns including Google Ads, LinkedIn & Website
n
Coordinate content, newsletters and thought leadership
n
Manage podcasts, webinars and education events
n
n
Reporting & Analytics
n
n
Implement source tracking
n
Produce monthly Director reports
n
Track conversion rates and ROI
n
Maintain dashboards and CRM data
n
Set up simple client feedback processes (e.g. short surveys/NPS) and use the results to improve service and marketing
n




Should be comfortable working with practice management/CRM systems and pulling useful data for dashboards, attribution and conversion reporting
n
n
Content & Brand
n
Manage brand consistency
n
n
Coordinate SEO and website content
n
Support PR and media opportunities
n
Coordinate submissions for professional directories and awards (e.g. Doyles Guide, Best Lawyers, Client Choice Awards) and help promote
nominations/listings
n
n
Candidate Requirements
n
n
Essential Qualifications
n
Bachelor's degree in marketing, business, communications, Public Relations or related discipline
n
Minimum 5 years' experience in marketing and/or business development, ideally in a qualified services environment (law, accounting, financial advice)
n
Strong evidentiary relationship building capability
n
Experience producing business reports and KPIs
n
Experience with meeting KPI's
n
Excellent written and verbal communication skills
n
n
Be careful - Don't provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad .
#J-*****-Ljbffr

📌 Marketing & Business Development Manager (Melbourne)
🏢 seek.com.au
📍 Melbourne