Job Description
Your Impact
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This is a rare opportunity to lead the marketing agenda for some of Australia's most recognised craft beer brands, including Balter, 4 Pines, Pirate Life, Mountain Goat and Green Beacon.
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Reporting into the GM Portfolio & Brand Marketing, you'll shape the future of the ABV Beer portfolio through strategic brand and people leadership, while playing a critical role in the integration of the ABV business into Asahi's broader operating model.
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Key Responsibilities
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Lead the development and delivery of short and long term portfolio and brand strategies across the ABV Beer portfolio.
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Own annual and three year brand planning, including brand positioning, campaign development, distinctive asset creation and DMI prioritisation.
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Drive the successful integration of the ABV marketing team into Asahi's broader Portfolio & Brand Marketing function, embedding consistent ways of working and governance.
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Monitor and optimise portfolio performance through brand health, campaign effectiveness, ROI and commercial outcomes.
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Balance the authenticity, agility and entrepreneurial spirit of craft brands while operating within a centralised marketing model.
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Lead, coach and develop a high performing team, building capability, accountability and engagement across the function.
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About You
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10+ years




marketing/commercial
experience in a high-volume FMCG, beverage or comparable consumer environment.
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Proven record of achievement in portfolio/brand marketing, campaign delivery and commercial planning.
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Strong working knowledge of FMCG, beverage, alcohol/craft beer categories, customer dynamics and consumer/shopper behaviour.
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Expertise in translating brand strategy into sales-driving plans, distinctive creative platforms and integrated campaigns.
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Commercially minded with the ability to translate strategy into business outcomes.
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Experienced leading large teams and influencing across complex stakeholder groups.
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Passionate about developing people, fostering collaboration and building high-performing teams.
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Why Asahi Beverages?
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At Asahi Beverages, we're passionate about crafting more than just drinks – we craft moments of connection, celebration and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality and a drive to constantly innovate. Headquartered in Melbourne and with facilities right across Australia and Recent Zealand, you'll find Asahi is a place where talent is nurtured and ambition is rewarded. If you're ready to toast your future, we're ready to meet you.
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📌 Head Of Marketing - Abv (Victoria)
🏢 Asahi Beverages
📍 Victoria