Job Description
VGW is an interactive entertainment company, harnessing technology and creativity to deliver world‐class, free‐to‐play games.
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We have an exciting prospect within our Programmatic team. We are currently looking for a Senior Performance Marketing Specialist to join the team in Sydney.
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Key responsibilities will include:
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Execute end‐to‐end omnichannel campaigns across self‐service and managed DSPs to deliver acquisitions & retention on target
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Manage daily budget allocations, bid strategies and cross‐exchange pacing to maximise ROAS and optimise total programmatic spend across multiple brands
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Lead real‐time campaign adjustments (brand & acquisition), including site‐list pruning, PMP deal health checks and frequency capping to ensure optimal efficiency
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Own and steer external relationships with key DSP partners, agencies, media & data vendors and solutions technology to scale efforts and test emerging channels
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Cross‐functional liaison, collaborating with internal stakeholders (paid media, product, data & analytics and customer engagement) to align with acquisition and brand goals and minimise disruption
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Serve as the programmatic expert, translating complex auction data into actionable growth insights for all our brands
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Lead the creation and evolution of data‐driven persona frameworks that categorise players based on their motivations, playing styles and risk of churn
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Implement a testing roadmap to validate persona hypothesis, using programmatic feedback loops to refine segment definitions and improve LTV
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Cross‐functional alignment across Paid Media, Product & Customer Engagement (CRM) teams to ensure consistent user experience from ad click to in‐game experience
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What you will bring to the role:
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3+ years' experience in
Acquisition/Performance
Marketing with a focus on Programmatic.
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Experience in competitive, performance driven environments with a track record of success (eg. CPA & Ad spend efficiency).
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Demonstrated digital media experience in the ad tech industry, ad serving and ad management technologies.
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Working knowledge of DSP platforms: TTD, Amazon, DV360, Adobe, Xandr, Mediamath and more.
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Good understanding of Adserving & MMP tools: CM360, Flashtalking, Appsflyer, Firebase, AdForm is required.
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Good understanding of Analytical tools: AAS, GA4, DoubleVerify, IAS is required.
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Good understanding of CDPs & DMPs is required.
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Advance experience with Microsoft Office – particularly PowerPoint & Excel.
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📌 Senior Marketing Specialist - Programmatic (New South Wales)
🏢 VGW Malta
📍 New South Wales